Happy Happy; Merry Merry

Whatever you celebrate this time of year, I want to take a moment to wish you peace, love and joy. May you and your loved ones feel safe, happy, warm, and grateful for all that we have. Until next year, Joanne P.S. I remember going to bed on New Year’s eve and my parents saying,…

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Book Publicity & Marketing for the Month of December

I am a traditionalist. I love Thanksgiving and refuse to start thinking of the holidays and Christmas before we all enjoy that big feast with family and friends in November. However, now that December is here, it is full on. (One caveat: When it comes to business and book promotion, we start strategizing for the…

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Influencer Marketing & Publicity for Books and Authors: Don’t Get Hung up on the Numbers

This is a big one.   Quick review: I wrote a piece recently called 5 Tips to Help you Get Better Results with Influencer Marketing. You’ll find it here.   Since then, I’ve been taking each of the 5 tips and building on it, beginning with Tip #1, which is knowing what you want. Tip…

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