The Number One Thing Experts Do Wrong

We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages:  Before landing the interview After you’ve landed it — now what? After the interview We already spoke about honing your message. Now we’re looking…

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Shhhh….It’s Time for Some Publicity Secrets

As you’re watching the news, reading articles or seeing guests on the talk show circuit, it was most likely pitched by someone like me or you — unless, of course, the story is hard news. Hard news events are events that can’t be controlled, e.g., hurricanes, shootings, accidents, etc. Usually they’re the first portion of…

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Hiring a publicist — Should You or Shouldn’t You?

People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: They have the contacts (and if they don’t, they aren’t the…

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