What is media?

Publicity and Marketing Distinctions and Opportunities   I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and “Earned Media” but we need to expand this even…

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Authors: Beware of Scammers

At least once a week I learn of some new scam aimed directly at authors and it just hurts my heart. Never has it been so challenging to know who you can trust when it comes to marketing and publicizing your book. I feel for you. I, too, am challenged by this frequently because sometimes…

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