Book Publicity

How to Stand Out From Other Authors and Speakers and Attract Media Attention

getting attention

Using Speech Patterns to Create Hooks and Sound Bites I’ve shared before about the importance of sound bites, and I’m coming back to that topic for two reasons: #1: It’s critical to understand them and create them #2: I’ve identified the speech patterns to play …

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How to Get on the Ellen Show

joanne mccall

You want to get on the Ellen show, or any other top tier national media? Do this one thing to increase your chances dramatically.   Hey, let’s find out how media savvy you are!  Click here to take the assessment.

Book Marketing and Publicity: Here’s What Happened…Here’s What Should Have Happened

solution key on keyboard

As you may or may not know, I am a publicist who works with authors, speakers, and business owners. I recently took on a little side project that I’m really excited about. I’m the booker for a popular podcast called the Something You Should Know show, which …

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Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness

joanne working out

It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We …

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