Book Publicity

Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm.

Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that …

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Willingness, Determination, Persistence – Keys to your Publicity and Marketing Success

determination

One thing I love about Jack Canfield and Mark Victor Hansen is their attitude. You may remember them as the two who launched the Chicken Soup for the Soul series of books, which was hugely popular. From 1994 until now they sold millions and millions …

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New Year Resolutions for Book Marketing and Publicity — and Life in General

You can do it poster

Have you ever given a presentation and received tons of praise and accolades, only to find yourself ruminating on the one person who was critical of you? We’ve all been there. Focusing on what’s wrong is easy. Think about it. All through school did teachers …

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The Power of Questions While Marketing and Publicizing Your Book

I’ve noticed that my December blogging has a theme: my posts are all about the importance of taking time for reflection and for doing year-end reviews for one’s business and book. You would think that would be strategically planned, but it wasn’t. This is simply …

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