Book Publicity

How to Get on the Ellen Show

joanne mccall

You want to get on the Ellen show, or any other top tier national media? Do this one thing to increase your chances dramatically.   Hey, let’s find out how media savvy you are!  Click here to take the assessment.

Book Marketing and Publicity: Here’s What Happened…Here’s What Should Have Happened

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As you may or may not know, I am a publicist who works with authors, speakers, and business owners. I recently took on a little side project that I’m really excited about. I’m the booker for a popular podcast called the Something You Should Know show, which …

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Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness

joanne working out

It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We …

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Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm.

Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that …

Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm. Read More »

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