When it comes to putting together an online press kit, there is no “one way is the right way.” However, these suggestions will have you looking like the pro you are. First you need a press release for your book/product/event/cause. Tips on Writing a News […]
How to Put Together a Media Kit/Online Media Room Read More »
As you may or may not know, I am a publicist who works with authors, speakers, and business owners. I recently took on a little side project that I’m really excited about. I’m the booker for a popular podcast called the Something You Should Know show, which
Book Marketing and Publicity: Here’s What Happened…Here’s What Should Have Happened Read More »
It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We
Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness Read More »
If you want to be successful with your book or you want your clients to be successful with their books, then curiosity for discovering new avenues for promotion and publicity is critical. While some become burdened with overwhelm at the mere thought of this, you
Why Podcasting May Be the Next Best Publicity and Marketing Tool for Authors Read More »
Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that
Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm. Read More »
I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of social media, texting, email, as well as the constant 24/7
When it Comes to Book Publicity and Marketing, What is your Secret Sauce? Read More »
Summer is a great time for vacations, time with family, gardening, sports, reading, and, of course, taking care of business. As I approach my 21st year as an entrepreneur, I can’t help but look at the patterns of what seems to work for people, and
How Come No One Ever Procrastinates about Procrastinating? Read More »
On last week’s blog post, I shared some pointers on how to get into a publicity and marketing state of mind before you start working on your books. I received some nice feedback on that content, including a note from Monica Starkman, a psychiatrist and
For Fiction Authors Seeking Marketing and Publicity for Their Books Read More »
Something I hear quite often is, “Oh no. I have to start publicizing and marketing my book? All I want to do is write or all I want to do is work in my business. Publicity and marketing is another entire job.” While it’s true
How to Get into A Publicity and Marketing State of Mind Read More »
One thing I love about Jack Canfield and Mark Victor Hansen is their attitude. You may remember them as the two who launched the Chicken Soup for the Soul series of books, which was hugely popular. From 1994 until now they sold millions and millions
Willingness, Determination, Persistence – Keys to your Publicity and Marketing Success Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.