It is Memorial Day in the United States. This is a day of remembrance and reflection for those who have lost their lives in service to our country during any war. On this day we pause to honor them. Memorial Day also caps off a […]
Memorial Day: Strategy for Book Publicity & Marketing Read More »
When it comes to publicity and marketing for your book, there are a lot of strategies that can work for building visibility and sales. While you are planning your marketing strategy, don’t overlook radio. Podcasts are getting a lot of attention right now and that’s
Radio Tours for Book Publicity and Marketing Read More »
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected
Tips for Working with Top Tier Earned Media Read More »
Marketing: When it comes to marketing your book, you are in control. You get to decide what gets promoted and what gets covered. Publicity: With book publicity it takes a little more elegance, creativity, persistence, and hutzpah to get coverage. You’re dependent on someone else
How to Handle Rejection from Media Regarding Your Book Read More »
I’ve heard it said that every one of us is within a couple of feet of a camera — sometimes multiple cameras. Stop for a moment and take inventory. Where is your phone? Where is your laptop, your iPad, your desktop? How many cameras are
Looking Good on Camera When You’re an Author with a Book Read More »
Using Speech Patterns to Create Hooks and Sound Bites I’ve shared before about the importance of sound bites, and I’m coming back to that topic for two reasons: #1: It’s critical to understand them and create them #2: I’ve identified the speech patterns to play
How to Stand Out From Other Authors and Speakers and Attract Media Attention Read More »
One way to keep your book and message timely is to find a way to become newsworthy. You can do that in a number of ways, and a good place to being is with the calendar. It’s now the month of March, and time to
How Authors Can Become Newsworthy and Land Media Coverage Read More »
Media has changed dramatically over the past few years. Discover what you need to know now in order to secure it.
How Media Has Changed Read More »
Most of my Savvy Sunday posts contain very specific action tips on how to get media attention for your books. Sometimes, I find it necessary to address problems or challenges that may keep us stuck or hold us back in some way. Today is a
3 Phrases That Will Stop You From Successful Media Coverage Read More »
Last week I shared with you several key points on how to get media coverage, calling it, “How to get noticed when no one knows who the hell you are.” It’s also the title of my current key note talk and my new book because so
How to Find and Connect with Media and Influencers Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.