Last week I shared a post on how authors can pitch media like a pro. If you haven’t read it yet, you might want to check it out. The critical message today is this: There are action items to be done long before you ever start […]
Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re on the hot seat. Whether you’re a newbie at interviews,
7 Rules to Follow BEFORE You’re in Front of the Camera Read More »
You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here are some very important tips that will help you navigate
Don’t Blow It Now! Three Tips to Make Sure You’re a Success with Media Read More »
Never before in the history of the world has it been so easy to stand up. The trick is how are you going to stand out? I mean really. Think about it. Anyone can build a platform, write a book, and create a business these
How to Stand Up and Stand Out: Getting Attention for Your Book Through Media Read More »
Podcasts are a fabulous way to get the word out about your book and business. Most shows focus on particular subject matter, so the listening audience is made up of people very interested in that particular topic, rather than being more broad-based, which is the
How to Sound Like a Savvy Pro Podcaster Read More »
The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels
Email or phone? Tips for Getting More Media Coverage and Publicity Read More »
I hope you’re enjoying some family time over the long, hot days of summer. I hate to mention that fall is just around the corner, but as a savvy pro, you know the importance of looking ahead and planning to take advantage of natural opportunities
The #1 Question Media Will Ask — No Matter What Read More »
It’s been over two weeks since Prince died, and he continues to be one of the top news stories. There is no question he has had, and continues to have, an enormous impact on the world. Tributes continue from all directions — other celebrities while
We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in
How National Media can Improve Your Reach and Visibility in New Markets Read More »
You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here are some very important tips that will help you navigate
Don’t Blow It Now! Three Tips to Make Sure You’re a Success with Media Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.