Newsworthy or Nicheworthy?

I recently took a poll on social media that asked people to rate their favorite things about fall. (We are connected on social media, right? If not, see my P.S. below.) Here are the results of the poll, with the most popular item first: Autumn Leaves Comfy Clothes Crisp Air The Weather Hot Chocolate Soups…

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What is media?

Publicity and Marketing Distinctions and Opportunities   I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and “Earned Media” but we need to expand this even…

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