Dear Savvy Pro: As I mentioned last week, I get a lot of questions about being a publicist and the work involved, particularly from authors who want to not only understand book publicity and marketing, but are thinking about doing some pitching themselves. To that …
How Do Publicists Pitch Media, and What Does “Pitching” Really Mean? Read More »
In the midst of blogging, social media, and all the other promotion we can do for our books, it’s easy to overlook what authors can do locally and why that might be important. Sometimes the very best way to build your visibility globally and nationally …
Helping authors to get visible and famous is what I love to do. In fact, one of the top objectives when we work together is to get to the point where media is calling you! That’s always a wonderful place to be, although it can …
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises. …
Publicity for your Book, Business, and its Message when there is Breaking News Read More »
We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages: Before landing the interview After you’ve landed it — now what? After the interview …
We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in …
How National Media can Improve Your Reach and Visibility in New Markets Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.