Holidays – Joanne McCall Book Publicist

The One Message Your Audience Needs Now

Joanne McCall — Mon, 08 Dec 2025 17:00:06 +0000

Years ago I worked with an author whose book had tremendous potential. It was smart, timely, beautifully written, and exactly what her audience needed. We had lined up interviews, crafted pitches, and were building momentum. On the surface, everything looked aligned. But behind the scenes, something was quietly unraveling. Her social posts had drifted far away from her book.

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Your Clear December Plan

Joanne McCall — Mon, 01 Dec 2025 17:00:40 +0000

Last week I wrote about Thanksgiving, Black Friday, and Small Business Saturday, and why authors do not need to shout to be seen during a very noisy week. After I finished that piece, I kept thinking about something bigger. All year long, I talk with authors who feel pressure to do more and work harder, especially as the holidays get closer. There is a quiet urgency that shows up every November…

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How Smart Authors Tap Into November’s Momentum

Joanne McCall — Mon, 27 Oct 2025 16:00:08 +0000

Image: Joanne McCall Every November, I’m reminded of an author I once worked with when the two of us turned National Gratitude Month into her springboard for media attention. It was perfect, but the interesting thing is that her book wasn’t about gratitude. It was about burnout recovery, but we reframed her message around what she called “the gratitude gap” and how it affects our well-being.

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It’s Too Early to Talk About the Holidays!

Joanne McCall — Mon, 15 Sep 2025 16:00:23 +0000

I know. I know. It’s too early to talk about the holidays! But here’s the thing: Soon it will be too late. You know that person who hangs Christmas lights before Halloween, right? The one sipping pumpkin spice lattes while it’s still 80 degrees outside, humming Christmas carols? We roll our eyes and giggle…but secretly, they’re onto something. Take two authors I know who handled the holiday prep…

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Holiday Wishes for a Season of Peace and Warmth

Joanne McCall — Mon, 23 Dec 2024 17:00:49 +0000

To my wonderful readers: As we enter this season of light and warmth, I wish you a beautiful Winter Solstice, Christmas, Hanukkah, Kwanzaa, or however you may celebrate. May this time bring you peace, joy, and reflection, filling your days with love and inspiration. Here’s to cherished moments, hopeful beginnings, and a spirit of peace on earth for all. With warmth and gratitude, Joanne P.

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Maximizing Book Buzz for the Holiday Season: Last-Minute Media Outreach Tips

Joanne McCall — Mon, 02 Dec 2024 17:00:26 +0000

As the holiday season kicks into high gear, I can’t think of a better time to help create a little extra magic for our books. Right now, people are on the lookout for meaningful gifts, inspiring stories, and cozy reads—so let’s make sure your book catches their eye. I’ll walk you through how to create buzz that not only shines this season but carries you into the new year–2025! (Can you believe it?

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Happy Holidays 2023

Joanne McCall — Mon, 25 Dec 2023 17:00:02 +0000

People celebrate the holidays in different ways, and we honor them all. My family and several on my team celebrate Christmas, so the image above is a favorite picture from our tree. May you, your family, and friends experience an abundance of peace and goodwill over the holidays. And may this expand to our entire world. Happy Happy, Merry Merry! Warmly, Joanne P.S.

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Holiday Greetings

Joanne McCall — Mon, 26 Dec 2022 17:00:09 +0000

However you celebrate this time of year, I wish you peace, love, and joy. May our world feel more of this now and throughout the coming new year. And for those who celebrated yesterday, Merry Christmas! Warmly, Joanne If you’d like to receive juicy publicity secrets directly on a regular basis, join the Savvy Sunday Community at the bottom of this page. …

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