Tips – Joanne McCall Book Publicist

Authors Being Visible and Staying Safe Online

Joanne McCall — Sun, 28 Apr 2024 16:00:43 +0000

I have often spoken about my initial career in radio broadcasting, where I learned through the process of trial and error how to develop a “public private self.” This is a curated persona that includes elements of your personal life you feel comfortable sharing publicly without feeling overexposed. For anyone with an online presence, maintaining this balance is crucial. You want to share some…

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How Authors Use Lighting for Media Interviews

Joanne McCall — Mon, 18 Dec 2023 17:00:21 +0000

In today’s digital age, home studios have become an essential component of an author’s office, serving not just for webinars and training sessions, but also for media interviews. While there are numerous aspects to consider when setting up an effective studio, lighting stands out as one of the top priorities. However, despite its importance, I’ve noticed that lighting is often one of the least…

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Standard Time is Back: How Authors Can Make the Most It

Joanne McCall — Mon, 07 Nov 2022 17:00:35 +0000

In the Northern hemisphere, the days are getting shorter, the temperature is dropping, and in the US, we’ve turned our clocks back an hour to Standard Time. For many of us, this can be a difficult transition. We have to re-adjust our sleep schedules, and it can be tough to get out of bed when it’s still dark outside. And for some it is difficult to write when it is suddenly dark outside by 5 p.m.

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How to Ask for Favors and Get What You Want

Joanne McCall — Mon, 07 Jun 2021 16:00:32 +0000

Can’t get it out of my head: I wasn’t planning to write this post, but it kept writing itself in my head. In fact, I was trying to ignore it by searching through my list of potential topics for this week’s post in a folder on my laptop. However, this topic just would not leave me alone, so I finally am just giving in to it. I’m writing this at the insistence of my own mind. The set up: We live…

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Inspiration

Joanne McCall — Mon, 14 Dec 2020 17:00:42 +0000

Everyone needs to have an “Inspiration File” for those days when you need a little extra something to get the creative juices flowing. Whether it’s writing a book, creating social media posts, developing a business, putting your new brand into place, or figuring out how you want to promote your book over the next twelve months, our ideas don’t usually come together all at once. It often takes some…

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The Month of September: Tips for Pitching Your Book

Joanne McCall — Mon, 31 Aug 2020 16:00:52 +0000

2020 has been an “interesting” year. Someone posted on social media recently that they wished they could leapfrog over several months to Christmas and forget about the pandemic and the looming election for a while. I understand that sentiment and I know I’m not alone in this. September has arrived though, which is puzzling. On the one hand, the “stay-at-home orders” that began in the United…

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Quid Pro Quo: What to Do When the Other Person Doesn’t Get It

Joanne McCall — Mon, 17 Feb 2020 17:00:47 +0000

I am surprised at the amount of feedback I received following last week’s Savvy Sunday News, which tells me it struck a nerve. The post was called Good Manners/ Basic Netiquette/or How to Look Like a Pro, and if you missed it, you can read it here. One reader said, “Right on!!!! Congratulations on a GREAT response in a valuable, helpful way to those who do the ‘big ask’ or even the little ask!!!”…

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Good Manners/Basic Netiquette/or How to Look Like a Pro

Joanne McCall — Mon, 10 Feb 2020 17:00:47 +0000

I had a situation this week that prompted me to cover this topic in Savvy Sunday News. Last Monday, I received an email from an acquaintance I met at a conference a few years ago. She listed the names of 5 different authors and asked me to look at each of their websites and give her my feedback. Now, I consider myself a nice person. I believe I’m a giver and am happy to share information.

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Amazon Reviews

Joanne McCall — Mon, 16 Sep 2019 15:09:53 +0000

Book reviews. We all want them, and we want them to be good. Securing them is more challenging than you may think (and if you’re been through this process, then you know), and more than that, what others say in a review is out of our control. (There are those words again: Out of our control. We’ve talked about how we can’t control what the media does either.) So what part of the review process…

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Avoid These Crutch Words

Joanne McCall — Mon, 09 Sep 2019 14:59:30 +0000

When I was in radio broadcasting, once a week I had to suffer through something called an “air check session.” This was an hour of sitting down with the program director and going through one of my radio shows step by step, break by break, word by word at an excruciatingly slow pace, while I felt myself growing more and more self conscious with every break. To say it was painful is an…

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