Writers – Joanne McCall Book Publicist

Book Publicity and Marketing for the Month of October

Joanne McCall — Tue, 02 Oct 2018 21:35:39 +0000

I love the month of October. The leaves are changing color, you start to feel that autumn crispness in the air, and it’s time to pull out all the cozy sweaters and boots. It’s also time to clean up the garden, and of course, there is Halloween to anticipate. It’s time to take a look at the book publicity and marketing opportunities for the month of October. Special events are featured all month…

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The One Question Media is Always Asking About You

Joanne McCall — Sun, 23 Jul 2017 17:42:29 +0000

Now that I’m reviving my podcast, I’ve been interviewing many media insiders about their work and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Media tip for the day: There is one question every media person has on his or her mind when they hear from you, but before I say exactly what that is, it’s important to remember that when it…

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Tips for Successful Book Talks, Events, and Signings

Joanne McCall — Sun, 05 Mar 2017 19:53:04 +0000

Publishing houses scaled way back on traditional book tours for numerous reasons, not the least of which is because bookstores themselves are disappearing, and also because travel can be expensive and time-consuming. Unless you are a celebrity, a book tour is simply unlikely unless you set it up yourself. The good news is that there are lots of different ways to sell books now…

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Publicity and Marketing Social Cheats!

Joanne McCall — Sun, 26 Feb 2017 19:46:19 +0000

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore. They produced something they call the Social Sanity Checklist, which is a simple, easy reminder of good social…

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Staying on Track with Your Publicity and Marketing Plans: Sometimes Taking a Break is the Best Next Action

Joanne McCall — Sun, 12 Feb 2017 17:28:57 +0000

I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media coverage, how do we create more compelling and hooky titles and angles, and how do you handle the stress of it all? How do you keep so positive when it comes to publicizing and…

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New Year Resolutions for Book Marketing and Publicity — and Life in General

Joanne McCall — Thu, 12 Jan 2017 01:31:34 +0000

Have you ever given a presentation and received tons of praise and accolades, only to find yourself ruminating on the one person who was critical of you? We’ve all been there. Focusing on what’s wrong is easy. Think about it. All through school did teachers point out all the things you did right? Or did they check off with a bright red pen every single mistake you made along the way.

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Happy New Year! May 2017 Be One of Your Best Years Yet!

Joanne McCall — Fri, 30 Dec 2016 18:00:00 +0000

Celebrating the Holidays

Joanne McCall — Sat, 24 Dec 2016 00:25:44 +0000

In celebration of the holidays, a simple wish from me to you, your family and friends.

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Publicity for your Book, Business, and its Message when there is Breaking News

Joanne McCall — Fri, 11 Nov 2016 21:58:25 +0000

When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises. Early in the day on November 8th, I made this post on Facebook: Something you should know: When it comes to big…

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The Number One Thing Experts Do Wrong

Joanne McCall — Sat, 24 Sep 2016 21:50:48 +0000

We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages: We already spoke about honing your message. Now we’re looking at a critical key aspect when pitching media — one that so many people have trouble doing… And that is…. Being succinct! Getting to the heart of your message…

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