AI Strategies – Joanne McCall Book Publicist

AI is Not an Oracle

Joanne McCall — Mon, 03 Aug 2026 16:00:27 +0000

AI is supposed to save us time according to all the talk online. And sometimes it does. It can help brainstorm ideas, organize information, suggest titles, tighten a paragraph, or point us toward an angle we had not considered. But there is another side to it that receives far less attention. AI can also happily waste hours of your precious time. I experienced this recently while…

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Are You Capturing the Moment or Missing It?

Joanne McCall — Mon, 27 Jul 2026 16:00:36 +0000

AI is helping us move forward in remarkable ways. It can generate ideas, organize information, refine a message, brainstorm titles, and suggest new ways to promote a book or business. But every so often, I notice something interesting. The more technology becomes part of our lives, the more obvious it becomes when it is not serving us. And sometimes, what works best is decidedly old school.

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A media relationship is not something you can prompt into existence

Joanne McCall — Mon, 20 Jul 2026 16:00:47 +0000

I recently read an Inc. article about advice Warren Buffett has repeated for years. He urged people to communicate well because strong communication multiplies their results. And today, as AI becomes part of everyday business, that skill is more important than ever. People are testing AI in nearly every part of business, publishing, and marketing. But here is the one truth that remains no…

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When AI Looks for an Expert, Will It Find You?

Joanne McCall — Mon, 22 Jun 2026 16:00:04 +0000

I had a conversation with someone today who asked me a question I hear all the time from authors and experts. “What kind of media can I get, and what will it do for me?” It’s the first question people ask when they start thinking seriously about publicity for their book. Will I get on TV? Will I become a New York Times bestselling author? Will podcasts want me?

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Why Earned Media Matters More in the AI Era

Joanne McCall — Mon, 20 Apr 2026 16:00:58 +0000

The other day, I was thinking about an author and expert who should have been easy to find. She is smart, credible, experienced, and deeply helpful. She has a good website, clear messaging, strong content, and a real body of work. The kind of person who has done everything people say to do and should be showing up all over the place. But when I looked at how AI tools were surfacing answers in…

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How to Get Found in AI Answers

Joanne McCall — Mon, 16 Feb 2026 17:00:06 +0000

Last week, I did a tiny experiment that turned into a full-body lesson. I opened an AI search and typed in the name of an expert I know well. She is someone with a strong website, a beautiful headshot, a thoughtful bio, and a book that is genuinely helping people. The AI answer came back with confident answers and included a long list of sources. And almost none of those sources were her own…

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