Authors – Joanne McCall Book Publicist

Bad Reviews Can Be Your Superpower

Joanne McCall — Mon, 24 Mar 2025 16:00:09 +0000

Negative feedback isn’t the end—it might just be your creative breakthrough. I know this seems counterintuitive, but stay with me. Last week, I shared with you the experience of Lisa and how she was unable to keep her cool when hit with a negative book review. If you missed it, you can read it here. This week, I want to flip the lens and explore something I’ve learned firsthand: negative…

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How to Develop Your Brand

Joanne McCall — Mon, 10 May 2021 16:00:30 +0000

No matter where you are on the writer/author journey, whether you’re writing your first book, or you’ve already published 15 books, it’s never too late to think about, consider, and review “your brand”. What are you communicating to others? What do other people think of when they think of you? How can you take control of that? This is what we’re going to discuss today. Big questions: What is a…

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Top Ten Book Publicity and Marketing Mistakes

Joanne McCall — Mon, 25 Mar 2019 15:00:30 +0000

We’ve talked about this before, quite recently, in fact. Focusing only on platform numbers creates desperation; An obvious neediness that causes others to avoid you like the plague. Remember, whatever your numbers are, there really is no such thing as a small audience. While it’s true other authors may have more social media followers or a larger list of newsletter subscribers than you, that doesn’…

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Success Tips for Authors in your Home Office

Bonnie — Sat, 09 Mar 2019 19:42:28 +0000

Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in an office and from a home office. Today, I thought I’d offer some tips for making a home office work for you. But first, one of the top…

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Questions to Ask Yourself BEFORE Creating Video for Your Book

Joanne McCall — Mon, 25 Feb 2019 17:00:58 +0000

Video is becoming more and more popular all the time. Whether you’re creating a book trailer (which we talked about here), or you’re designing video snippets geared toward capturing the interest of your potential readers, there are a few things you should ask yourself before you begin creating the content. You see, I am a huge believer in planning things out so that you make the best use of…

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How to Crack the Goodreads Code

Joanne McCall — Wed, 13 Feb 2019 16:22:07 +0000

Some know this, but many are blissfully unaware of a wonderful book platform called Goodreads. Goodreads is a fantastic tool for promoting books, but many don’t use its best features to get the best bang from it. Well, that’s about to come to an end. I had the privilege of interviewing Michelle Campbell Scott when I was conducting Media Bytes Studio interviews. You had to be a paid member to…

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How To Get A Book Agent or How Does the Book Industry Work?

Joanne McCall — Mon, 04 Feb 2019 19:55:36 +0000

Whether you are a published author or simply thinking about writing a book, the question on whether to have an agent secure a publishing deal for you, or if you should self publish always comes up. Before making an informed decision, it’s helpful to have more information about it. To that end, I conducted an interview with a major New York literary agent, Denise Marcil. Denice is the owner of…

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Don’t Play Hard to Get with Book Marketing & Publicity

Joanne McCall — Mon, 14 Jan 2019 17:54:12 +0000

I’ve written about what to put in your media newsroom on your website before, so I won’t go into all those details now, although you can read more here. As always, contact information not only important, it is essential. If you want to do media interviews, make it easy for journalists, reviewers, editors, producers, etc., to find you. You can use your email address, phone number…

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33 Powerful Tips to Max Your Radio & Podcast Interviews

Joanne McCall — Mon, 17 Dec 2018 22:14:53 +0000

As a leading book publicist for almost 23 years, I have booked interviews for my clients on literally thousands of radio and podcasts. One thing that was true then, and is true to this day: radio and podcasts sell books. Of course, you as the author have to know how to deliver during that interview and inspire listeners to want to buy your book, which means media training. You have to know how to…

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Influencer Marketing for Book and Authors: Offer Suggestions

Joanne McCall — Tue, 27 Nov 2018 01:27:38 +0000

Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things we have in our lives, and while many tend to eat a wee bit more than usual, it really is about being thankful and coming together with friends and family. I am thankful for you and the entire the Savvy Sunday News community.

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