Consultants – Joanne McCall Book Publicist

Secrets to Landing National TV

Joanne McCall — Fri, 24 Mar 2017 18:34:52 +0000

It’s a fascinating time in the publicity business these days. I have thought leaders coming to me on a regular basis wanting the more traditional media. Yes, they’ve been using social media, yes, their networks have grown considerably, but there is something about national TV that has them panting. They really want it, and I can understand why. It brings enormous credibility…

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Words are Important in Publishing, Marketing, and Publicity

Joanne McCall — Sun, 12 Mar 2017 18:26:51 +0000

I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using the wrong word can spell big trouble and lots of confusion. It’s important to understand the nuances between…

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Publicity and Marketing Social Cheats!

Joanne McCall — Sun, 26 Feb 2017 19:46:19 +0000

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore. They produced something they call the Social Sanity Checklist, which is a simple, easy reminder of good social…

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Attention and Visibility for Your Book and/or Business Can be Fun, Exciting, Exhilarating (and Frustrating)!

Joanne McCall — Sun, 05 Feb 2017 16:45:12 +0000

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a killer pitch, you’re going to get media coverage. Sometimes A LOT of attention, so you have to be ready for that. Success = attention + coverage + being…

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Being “Authentic” with your Book’s Message

Joanne McCall — Mon, 30 Jan 2017 01:18:46 +0000

Now that social media is a huge part of how we communicate these days, and because building your platform is a key element for visibility, the word “authentic” is being bandied about, but what exactly does that mean? Mirriam-Webster lists several definitions, including these two: Whatever the official definition, it’s interesting to note that the word authentic means different things to…

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Happy New Year! May 2017 Be One of Your Best Years Yet!

Joanne McCall — Fri, 30 Dec 2016 18:00:00 +0000

Publicity for your Book, Business, and its Message when there is Breaking News

Joanne McCall — Fri, 11 Nov 2016 21:58:25 +0000

When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises. Early in the day on November 8th, I made this post on Facebook: Something you should know: When it comes to big…

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Email or phone? Tips for Getting More Media Coverage and Publicity

Joanne McCall — Fri, 04 Nov 2016 22:57:06 +0000

The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels of outreach — some because they would rather hide behind email than actually pick up the phone — there is still another side to this equation.

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