Marketing – Joanne McCall Book Publicist

Happy Book-Strategy Planning Season

Joanne McCall — Mon, 23 Sep 2019 15:00:36 +0000

I am surprised and delighted by the huge response I received regarding the Savvy Sunday News Release on crutch words. If you haven’t seen that post yet, you’ll find it here. Below are just a few of the comments I’ve received, with additional crutch word nominees! “I enjoyed reading your thought piece (crutch term?). It is, without a doubt, right on! – needless to say! — Ed Weinsberg, Sarasota…

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It’s close to accurate… I think.

Joanne McCall — Mon, 10 Jun 2019 16:00:24 +0000

When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion, author and expert speakers, and ultimately book sales. Prior to launching McCall Media Group, I was completely enveloped in the world of broadcasting and worked with many fabulous news people.

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Resilient

Joanne McCall — Mon, 22 Apr 2019 16:00:06 +0000

We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… To be successful at anything in life, you need to have resilience, and that is particularly true in publicizing and marketing your book — because you are going to come up against obstacles. Kudos: Many people are going to love your book and they will sing it from the mountaintops.

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Timing: In Book Marketing & Publicity, Knowing What to do When is Critical

Joanne McCall — Mon, 01 Apr 2019 16:02:55 +0000

Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves what it takes to be organized, I understand. But I’ll bet you love the feeling when you are. Because I come from a…

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How to Build Local Awareness for Your Book

Joanne McCall — Mon, 11 Mar 2019 15:35:46 +0000

In the midst of blogging, social media, and all the other promotion we can do for our books, it’s easy to overlook what authors can do locally and why that might be important. Sometimes the very best way to build your visibility globally and nationally is to begin right in your own backyard. Therefore, here are some tips to help you build local awareness for your book. Pitch to Local Television…

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Know Thyself In Book Publicity & Marketing

Joanne McCall — Mon, 04 Mar 2019 16:52:33 +0000

Carrie Fisher, who you may remember as Princess Leia in Star Wars among other things, is credited with this quote: “Instant gratification takes too long.” I’m sure many of us have felt that way at times. In a world where so many seem to be having so much success, “Why am I not at that huge level NOW!?” seems like a fair question. That is, actually, part of the problem. Because we live in…

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Happy Happy; Merry Merry

Joanne McCall — Mon, 24 Dec 2018 22:37:11 +0000

Whatever you celebrate this time of year, I want to take a moment to wish you peace, love and joy. May you and your loved ones feel safe, happy, warm, and grateful for all that we have. Until next year, Joanne P.S. I remember going to bed on New Year’s eve and my parents saying, “See you next year!” I thought that was so funny, so I’m saying it to you. “See you in 2019!

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Influencer Marketing for Book and Authors: Offer Suggestions

Joanne McCall — Tue, 27 Nov 2018 01:27:38 +0000

Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things we have in our lives, and while many tend to eat a wee bit more than usual, it really is about being thankful and coming together with friends and family. I am thankful for you and the entire the Savvy Sunday News community.

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Why Rejection Can Be a Good Thing

Joanne McCall — Thu, 11 Oct 2018 21:15:19 +0000

I have been debating on which title to use for this issue. Other contenders include: If nothing else, all those titles give you a pretty good idea of what’s on my mind today. Here’s something that happened recently that got me thinking about this… A couple of days ago I was astonished to hear someone say, “I can’t do this kind of work anymore. The editor at that media outlet just…

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What is media?

Joanne McCall — Mon, 24 Sep 2018 18:15:51 +0000

I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and “Earned Media” but we need to expand this even more. Advertising is also a part of the mix, especially with the popularity of FB and Instagram ads, so let’s expand the definition again…

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