Publicity – Joanne McCall Book Publicist

What Not to Do When You Want Earned Media

Joanne McCall — Mon, 01 Jun 2026 16:00:43 +0000

There is a line between being visible and looking desperate. And it’s a line that an author and expert needs to know. I once worked with a woman who was going to be in New York City. She had written a book and wanted national media attention, especially from the Today show. Her big idea? She planned to go down to the outdoor plaza at NBC, hold up her book on camera, yell and holler when…

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A Day in the Life of a Book Publicist

Joanne McCall — Mon, 22 Jul 2019 16:00:49 +0000

If you’ve been reading this blog for a while, then you are probably familiar with my mantra that you don’t have to be a rocket scientist or a brain surgeon to be your own publicist. However, that doesn’t mean that it’s easy. Don’t get those things confused. I get a lot of questions asking what my day-to-day work is like, so I thought I would share a little here. If you are doing your own…

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Daring… or Desperate?

Joanne McCall — Mon, 15 Apr 2019 16:00:42 +0000

There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me describe myself as a cross between a cheerleader and a truth-teller: Cheer Teller or Truth Leader: A combination of the two is really the best mix, IMHO, because you need that when venturing into…

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Be Generous… and Don’t Worry

Joanne McCall — Mon, 08 Apr 2019 16:00:58 +0000

It’s easy to fall into: Fear. As human beings we can be very creative in what we will worry about, but sometimes it just simply isn’t necessary. And it isn’t good for your health either. As I’m media training or setting up interviews for authors, some very interesting conversations come up to the surface. It usually goes something like this: “I’m worried that I’m going to give away too…

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What is media?

Joanne McCall — Mon, 24 Sep 2018 18:15:51 +0000

I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and “Earned Media” but we need to expand this even more. Advertising is also a part of the mix, especially with the popularity of FB and Instagram ads, so let’s expand the definition again…

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Clarity: For Book Marketing and Publicity to be Successful, Get Focused!

Joanne McCall — Tue, 17 Jul 2018 01:15:54 +0000

There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above. And if you’re someone who doesn’t find yourself saying those words, I know you’ve heard it from others. I don’t want to be too hard on anyone, but the truth is this: It’s not that things are overwhelming or that there’s too much to do. (Well, yes, there are lots of…

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Authors & Speakers: Your Words Must Have Impact to Move Us

Joanne McCall — Sun, 12 Nov 2017 22:43:34 +0000

If you want to break through the deafening noise that is our world today…If you want to stand out from all the others who are just making noise, then you must have impact. You must be able to speak about your book and its message in a way that moves people. This seems obvious, but you would be amazed at how few can do it, and do it well. This is the world we live in today. If you don’t stand…

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How to Stand Up and Stand Out: Getting Attention for Your Book Through Media

Joanne McCall — Sun, 02 Jul 2017 22:51:49 +0000

Never before in the history of the world has it been so easy to stand up. The trick is how are you going to stand out? I mean really. Think about it. Anyone can build a platform, write a book, and create a business these days, providing he or she has a good idea and a market to tap into. And because of this, there are plenty of competitors out there (or niche mates, as I like to call them)…

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Holiday Greetings!

Joanne McCall — Sun, 16 Apr 2017 09:00:04 +0000

It’s a holiday today for many, and for others Passover was this past week. I thought it would be fun to do a different kind of update! To your success!

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What Publicity and Marketing Questions Do You Have?

Joanne McCall — Sun, 02 Apr 2017 14:41:15 +0000

Back in the old days, around 2009 – 2010, I had a weekly podcast show that I did for a couple of years. I interviewed authors and other experts within the book industry and really enjoyed it because it used my radio skills. Radio will always be in my blood, after all. I love interviewing people. I love asking others lots and lots of questions about their lives and their work, because I’m genuinely…

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