Training – Joanne McCall Book Publicist

Why Authors Should Prioritize Conferences

Joanne McCall — Mon, 10 Feb 2025 17:00:43 +0000

Writing can feel like a solo expedition—just you, your ideas, and an ever-growing pile of coffee cups. Hours spent crafting stories, refining ideas, or perfecting a book proposal often happen in quiet spaces, away from the world. But success as a writer isn’t just about what happens at your desk—it’s also about the relationships you build along the way. That’s where conferences come in.

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5 Mistakes to Avoid During Media Appearances

Joanne McCall — Mon, 08 Mar 2021 17:00:47 +0000

Apparently, I hit a nerve with last week’s Savvy Sunday News because there was a deluge of responses. Most people commented that while reading it, they actually felt their hearts beat faster and their blood pressures go up, along with their cortisol levels. It’s here if you haven’t read it yet, or if you want a refresher. I, for one, like to frame suggestions in the positive whenever possible…

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Word Definitions: Advertising, Marketing, Publicity, Public Relations, Promotions, Selling, and all things Digital

Joanne McCall — Fri, 17 Mar 2017 19:06:32 +0000

As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard these words used interchangeably, but they mean very different things: Advertising, marketing, publicity, public relations, selling…

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Hiring a publicist — Should You or Shouldn’t You?

Joanne McCall — Thu, 16 Jun 2016 03:19:27 +0000

People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: If you’re talking to publicists about working with them, the most important thing is to make sure they really love your material. There is no way…

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Embrace Our Multimedia World

Joanne McCall — Mon, 10 Mar 2014 07:45:41 +0000

Ever since I figured out I do my best creative thinking and writing when I first get up in the morning, I have been an early riser. Of course, early means different things to different people. I read one woman’s tweet who said she got up at 2:30 a.m. to go to the gym first thing of the day. That’s too early for me. I find my body naturally wakes up around 5:30 or 6:00 a.m., so when I was to…

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