People contemplate everyday whether or not they should hire a publicist.
I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage.
Here are a few of them:
- They have the contacts (and if they don’t, they aren’t the right person for you.)
- They have relationships with the contacts. Anyone (or almost anyone) can get a media list, but unless you know the contacts on that list, it is going to be very challenging to get any kind of coverage
- They get you. And by that I mean they really, really get you. They’ve read your book (if you have one), they understand your business, they are excited just hearing about what you’re up to.
If you’re talking to publicists about working with them, the most important thing is to make sure they really love your material.
There is no way one can communicate excitement and enthusiasm with integrity unless they truly love what it is you do.
And, really, would you want anything less?
Take my How Media Savvy Are You Assessment by clicking here.
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