Book Marketing – Joanne McCall Book Publicist https://joannemccall.com Wed, 31 Dec 2025 21:42:09 +0000 en-US hourly 1 https://joannemccall.com/wp-content/uploads/2019/12/JoanneHeadshotWeb-150x150.jpg Book Marketing – Joanne McCall Book Publicist https://joannemccall.com 32 32 A Great Interview Is An Asset, Not An Event https://joannemccall.com/a-great-interview-is-an-asset-not-an-event/ Mon, 12 Jan 2026 17:00:01 +0000 https://joannemccall.com/?p=9705 A few years ago, “getting booked” felt like the whole win. Land the podcast, nail the interview, make the host happy, watch the episode go live, and then feel that clean little rush that says, “This is working.” And to be clear, getting booked is still the win. Absolutely. It’s not easy. It’s still one of the hardest parts of visibility, especially now, when producers are flooded…

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]]> How to Keep the Media Momentum Rolling https://joannemccall.com/how-to-keep-the-media-momentum-rolling/ Mon, 05 May 2025 16:00:50 +0000 https://joannemccall.com/?p=9142 Not long ago, I was talking with a colleague who had just helped an author land a terrific interview on a well-known national podcast. The author (Matt) nailed it by delivering a fabulous interview. He was smart, articulate, and exuded incredible energy. There was no question he was passionate about his work. It clearly showed. His book, which he shared about freely, was packed with insight and…

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]]> The Best Time to Build a Relationship https://joannemccall.com/the-best-time-to-build-a-relationship/ Mon, 03 Mar 2025 17:00:09 +0000 https://joannemccall.com/?p=9071 When Brian Tracy was one of my clients, I was constantly approached by people looking for favors. It’s natural when you’re connected to someone well-known — people want introductions, endorsements, or even just a foot in the door. I understood that. But one particular request left me a bit speechless. An author I’d only briefly met at a convention the year before emailed me out of the blue.

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]]> The Secret to More Media Coverage? Tell Your Stories https://joannemccall.com/the-secret-to-more-media-coverage-tell-your-stories/ Mon, 24 Feb 2025 17:00:16 +0000 https://joannemccall.com/?p=9061 The real power of your message? It’s not in one story—it’s in the many ways you can tell it. One of the biggest mistakes I see authors and experts make is believing they have just one story to tell. But a single, rigid narrative limits your reach, your impact, and your opportunities so let’s expand beyond this idea. Because the truth is, your story has layers, angles, nuances…

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]]> Author Prep for Black Friday https://joannemccall.com/author-prep-for-black-friday/ Mon, 11 Nov 2024 17:00:11 +0000 https://joannemccall.com/?p=8975 Remember when Black Friday was just one day? Now it feels like the marathon of sales starts in November and doesn’t stop until the end of the month—or longer! The good news is this extended “season of deals” is a golden opportunity for authors like us to make the most of a time when everyone’s looking for great finds. I write about it every year because, let’s face it, Black Friday has become a…

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]]> The Art of Discernment for Authors in an Age of Information Overload https://joannemccall.com/the-art-of-discernment-for-authors-in-an-age-of-information-overload/ Mon, 15 Apr 2024 16:00:08 +0000 https://joannemccall.com/?p=8738 In our digital era, we’re inundated with a constant stream of information. For authors and writers, parsing through this deluge to find the gold amidst the grit is no small feat. It’s all too easy to be swept away by the torrent of content pouring in from social media, blogs, podcasts, and more. (Make it stop!) This barrage of information, while rich in potential for research and inspiration…

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]]> April Dates and 6 More Visibility Strategies https://joannemccall.com/april-dates-and-6-more-visibility-srategies/ Mon, 08 Apr 2024 16:00:41 +0000 https://joannemccall.com/?p=8729 One way authors can make themselves newsworthy is to be able to tie into events on the calendar. So let’s take a look at a few big ones in April that you might be able to tie to your book and subject matter. Some of the most notable include: Just a reminder that the calendar is a great way to make your book newsworthy. If you are an expert and have a book in any of these genres…

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]]> Portland’s Author Alchemy Summit https://joannemccall.com/portlands-author-alchemy-summit/ Mon, 04 Mar 2024 17:00:23 +0000 https://joannemccall.com/?p=8644 As authors and writers, we must constantly be thinking about how to get the word out about our books and our businesses. Last weekend was a lot of fun because nestled in the heart of Portland, Oregon, the Jupiter Hotel played host to a remarkable gathering of minds from February 22nd to 24th—the Author Alchemy Summit. This event, designed with the modern author in mind – meaning us!

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]]> Un-goals https://joannemccall.com/un-goals/ Mon, 08 Jan 2024 17:00:27 +0000 https://joannemccall.com/?p=8488 As we venture into the New Year, already six days deep, many hold fast to their New Year’s resolutions. In this season of goal-setting, it’s essential to consider the less-trodden path of “un-goals.” This concept, though unconventional, holds equal weight, and we are doing this through the lens of books, publicity, and marketing. Un-goals are the choices we make about what NOT to pursue as we…

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]]> How Authors Can Use AI in Their Marketing Efforts https://joannemccall.com/how-authors-can-use-ai-in-their-marketing-efforts/ Mon, 28 Aug 2023 16:00:26 +0000 https://joannemccall.com/?p=8367 We hear about AI or Artificial Intelligence in the news daily now. It’s impacting our lives in so many areas, including manufacturing robots, self-driving cars, smart assistants, healthcare management, automated financial investing, virtual travel booking agent, social media monitoring, and marketing chatbots. I have also seen some folks using AI for their pitches to the media, and that is a big…

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