Not long ago, I was talking with a colleague who had just helped an author land a terrific interview on a well-known national podcast. The author (Matt) nailed it by delivering a fabulous interview. He was smart, articulate, and exuded incredible energy. There was no question he was passionate about his work. It clearly showed. His book, which he shared about freely, was packed with insight and real-world value.
The episode aired, and Matt was thrilled. He sent the link to a few friends, felt proud… and then simply moved on to what was next on his “to do” list.
No social posts about it.
No mention in his newsletter.
No broader sharing with his network.
No repurposing of the great moments from the interview.
In short, the momentum stopped when the interview ended. Talk about a missed opportunity.
And here’s the thing: it wasn’t because Matt didn’t care. It wasn’t because he didn’t believe in his message. It was simply because he wasn’t aware of how much more he could do with that opportunity. That’s it. And so that’s why we’re addressing it here. I don’t want this to happen to you.
You see, a single interview isn’t just an event. It’s an asset.
When you treat media like a one-and-done moment, you miss the real opportunity, which is building momentum.
Imagine if Matt had:
- Shared the episode on LinkedIn, tagging the host and thanking them.
- Sent it out in his newsletter with a quick story about the experience.
- Posted memorable quotes or insights from the conversation on social media.
- Written a short blog post expanding on one of the podcast topics.
- Even creating a few reels of the highlights of the conversation.
He could have stretched that one appearance into 5–10 meaningful touch points—keeping his name, his message, and his book alive in front of his growing audience. And, he could have posted it more than once. Who says you can only post something one time? Time to explode another myth. We’ll cover that in another post.
But here’s what I want you to know. Gone are the days of a media interview being the finish line. It’s more like a springboard.
And when you know what to do after the mic turns off, you can turn each appearance into something so much bigger. It can deepen relationships, increase visibility, and plant seeds for future opportunities. And isn’t that what you want?
I know you’re busy. We all are, but when we know what to do and then plan for it, it becomes completely doable.
I work with many different types of authors. Some know what to do when the mic turns off. Others need more than that. I don’t just help them land interviews—I help them keep the momentum going long after the segment airs. That’s where the magic happens. You want to turn each appearance into something so much bigger–deepening relationships, increasing visibility, and planting seeds for future opportunities. Hosts editors, journalists will appreciate you all the more because you are helping to spread the word.
Bottom line
You did the work to get here, so keep the energy alive. Media doesn’t end when the interview does—it’s just the beginning.
Let me know if I can help.
To your success!
Joanne
P.P.S. Hey, a very special welcome to those who attended the Media Training Program for the Nonfiction Authors Association! It was a true joy working with you and I’m delighted you’re here!
#mediamomentum
#don’tstop
#bookmarketing
#bookpublicity
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