Business – Joanne McCall Book Publicist

Work-At-Home Hacks

Joanne McCall — Mon, 13 Apr 2020 16:00:30 +0000

I work with a lot of authors, business owners, writers, editors, agents, and many people in the publishing industry. A significant number of them work from home and have been doing so for years, although some are just now making this transition due to the pandemic we’re experiencing. In addition, people from all different work backgrounds are having to set up a home office so they can continue to…

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Reflect on What Went Well This Year

Joanne McCall — Sat, 04 Jan 2020 00:15:52 +0000

December is the darkest time of the year in the northern hemisphere. If you’re in the southern hemisphere, go ahead and pour yourself another iced tea, relax in your lounge chair, and enjoy these long, sunny days. Whichever hemisphere you live in, the New Year is only weeks away. Not only a New Year, but we’re on the cusp of a new decade. This is a good time to review 2019 to see what you…

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Pros and cons for high tech and low tech. Sometimes low tech is best.

Joanne McCall — Mon, 15 Jul 2019 16:00:26 +0000

There is a tendency in our culture to equate technology, particularly anything new and advanced, as always being superior to anything that came before it. I frequently see posts making fun of how things were done only a few years ago. That’s all well and good, and sometimes I wholeheartedly agree, but as with many things, it is on a case-by-case basis. Technology is only as good as how it enhances…

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5 Questions for Creating an Amazing Happy New Year — 2018

Joanne McCall — Mon, 01 Jan 2018 03:52:44 +0000

Now that Christmas is past, people are naturally doing year-end reviews and looking toward 2018. You will see this reflected in news stories, articles, and in sponsored Facebook posts. There will be lots of tips on how to set your SMART goals, develop and keep your New Year Resolutions, how to pick out the perfect planner, and other advice on building health, wealth, and great relationships in…

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What Publicity and Marketing Questions Do You Have?

Joanne McCall — Sun, 02 Apr 2017 14:41:15 +0000

Back in the old days, around 2009 – 2010, I had a weekly podcast show that I did for a couple of years. I interviewed authors and other experts within the book industry and really enjoyed it because it used my radio skills. Radio will always be in my blood, after all. I love interviewing people. I love asking others lots and lots of questions about their lives and their work, because I’m genuinely…

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Publicity and Marketing Social Cheats!

Joanne McCall — Sun, 26 Feb 2017 19:46:19 +0000

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore. They produced something they call the Social Sanity Checklist, which is a simple, easy reminder of good social…

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Staying on Track with Your Publicity and Marketing Plans: Sometimes Taking a Break is the Best Next Action

Joanne McCall — Sun, 12 Feb 2017 17:28:57 +0000

I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media coverage, how do we create more compelling and hooky titles and angles, and how do you handle the stress of it all? How do you keep so positive when it comes to publicizing and…

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Attention and Visibility for Your Book and/or Business Can be Fun, Exciting, Exhilarating (and Frustrating)!

Joanne McCall — Sun, 05 Feb 2017 16:45:12 +0000

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a killer pitch, you’re going to get media coverage. Sometimes A LOT of attention, so you have to be ready for that. Success = attention + coverage + being…

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Being “Authentic” with your Book’s Message

Joanne McCall — Mon, 30 Jan 2017 01:18:46 +0000

Now that social media is a huge part of how we communicate these days, and because building your platform is a key element for visibility, the word “authentic” is being bandied about, but what exactly does that mean? Mirriam-Webster lists several definitions, including these two: Whatever the official definition, it’s interesting to note that the word authentic means different things to…

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Happy New Year! May 2017 Be One of Your Best Years Yet!

Joanne McCall — Fri, 30 Dec 2016 18:00:00 +0000