The Big Media Shift
News Flash!
Some Claim the Media is Dying....
But that’s simply because those individuals are unaware of the major shifts taking place throughout media.
Join me for 3 impactful, complimentary media interviews with insiders who know the industry and what it means for you and your business. Learn how to tap into this incredibly powerful resource for huge visibility.
It’s the Big Media Shift Interview Series, during which top media insiders share what you need to know now!
Tuesday, March 18, 10am PT/1pm ET
Interview #1: Frank Mungeam, Director of Digital Media for KGW Media Group (NBC)
Frank has been a television producer and executive producer and was the New Media Director for Fisher Broadcasting. He is a Boston native and graduated with honors from Harvard.
In this interview you will learn:
- How media has changed, integrated, and reconfigured itself and what that means to you.
- Discover where the power is now and how you can benefit.
- If the “traditional way” of getting media attention still relevant?
- How pitching has changed.
- Is traditional TV and radio still an option, and if so, how do we get coverage?
- How do you pitch the digital side of a legacy media organization? Is it different from the way you would pitch the producer of a local TV show?
- Best strategies for capturing a producer’s attention.
- How to reach out: Social media? Email? Does anyone use the phone anymore?
- The importance of local media coverage as a way to secure national. Is the approach different?
- Do credentials still matter, or is it the impact and size of your network that matters most?
Wednesday, March 19, 1pm PT/4pm ET
Interview #2: Anita Bruzzese, Columnist with Gannett News Service/USA Today
Anita is an award-winning journalist with more than 20 years of experience. A syndicated newspaper columnist on workplace issues with a readership of over 8 million. She has written for and edited numerous major magazines and is a highly sought after speaker.
In this interview you will learn:
- Discover how drastically print media has changed over the last several years and how you can work this to your advantage.
- Learn how having a huge network doesn’t necessarily lessen your chances for big coverage.
- Identify the steps to take to ensure success. Know how to best pitch journalists now.
- Be clear on how NOT to go about getting her attention.
- Learn the best ways to build relationships with media.
- Understand how best to interact to get what you want.
- Delineate what things are still the same? What is totally new?
- Find out her recommendations for landing top tier coverage with bloggers, columnists, journalists, editors, freelancers.
Thursday, March 20, 4pm PT/7pm ET
Interview #3: Tara Rummell Berson, Writer, Editor, and Blogger
Tara has been on staff at REDBOOK magazine and has contributed to numerous national media outlets. She also freelanced regularly for A&E Television Networks andiVillage.com and is currently a senior editor and on-air personality for health and wellness website KnowMore.tv.
In this interview you will learn:
- Hear the most dramatic change she’s seen in media over the last several years.
- Learn the best and most effective techniques for getting her attention and possibly a story about you!
- Understand the importance of knowing your UVP (Unique Value Proposition).
- Know how to increase your chances for coverage a thousand percent.
- Know the first thing a journalist does when you capture his or her interest.
- Be able to discern differences between digital and legacy media and what that means for you.
- Learn the kinds of stories she covers and if you can approach her.
- Uncover the differences between journalist and bloggers and how you should proceed with each.
- Discover what you must have in place before you do any outreach.
- Find out her pet peeves, and how you can stay off her black list.
Register today
The 3 media expert calls are coming up on Tuesday, Wednesday, and Thursday, March 18, 19, & 20.
For a limited time, replays will be available, so if you can’t make the live call, you can still get this timely and compelling information.