Savvy Blog

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How to Use Instagram for Book Publicity

When it comes to social media, a lot of people ask me how they can use Instagram to grow their following and publicize their books. That’s what we’re going to focus on today. I don’t

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Engaging on social media

Social Media Tips for Authors

While some have truly embraced social media, many authors view it as a necessary evil. I know this because many tell me about their feelings and experiences with various platforms. They know they need to

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What Media is Looking for From You

What Media is Looking for from You

When your goal is to become a Media Darling, you must create campaigns to go after Earned Media coverage. After you have pitched an idea, there is a process that takes place which looks like

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Social Media Collage

Video for Promoting Books

As we have discussed many times here, there are three buckets of media you want to cover when you are promoting a book. They are: You Media Borrowed or Rented Media Earned Media. Today we’re

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Authors Interested in TikTok

If you’ve been reading about social media this year, then no doubt you’ve heard a lot about the rise of TikTok. The platform isn’t new. It was launched six years ago in China by a

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