Savvy Blog

How to Prepare for the Success You Want

Authors always want to book more media, grow their audiences and expand their reach. They want more fans and a bigger tribe, yet as we discussed last week, they don’t always embrace the other side

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Take the “So What” Test

Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally

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Interviews You Should Decline

Last week we discussed bad interviews and how you can avoid being a part of one. If you missed it, you can read about it here. This week, our topic is a little bit different

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Clouded mountain by Joanne McCall

Zoom Out and Zoom In

Sometimes we all simply need to have a little perspective. When I do media training with authors and business leaders, I share a technique for responding to an initial interview question with either “zoom out”

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Studio Engineers

How to Land Top-Tier Media

I have to admit, getting significant media attention for my clients is my own personal “crack.” Partly because it’s challenging to land, partly because I love hearing my clients’ excited voices when faced with the

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