Not long ago, an author came to me for a consultation and, early in the conversation, described themselves as a thought leader. I hear that phrase a lot now. It has become one of those
I had a conversation with someone today who asked me a question I hear all the time from authors and experts. “What kind of media can I get, and what will it do for me?”
Back in the day, when Oprah was still huge on network television, I used to do a little private experiment on discovery calls. I would silently time how long it took a potential client to
There is a question running in the back of every producer’s, reporter’s, freelancer’s, editor’s, and podcast host’s mind when they receive a pitch from you. Rarely is it spoken. Most of the time, it’s not.
There is a line between being visible and looking desperate. And it’s a line that an author and expert needs to know. I once worked with a woman who was going to be in New
Years ago, I worked with an author who had a wonderful message. She was smart, thoughtful, credentialed, and full of heart. The kind of person who truly had something meaningful to contribute to public conversations.
Sometimes you do not know which part of a presentation is going to stick. You prepare your slides. You shape your teaching points. You think carefully about what your audience needs to hear, and you
There is something powerful that happens when a room full of nonfiction writers gathers together. Even if the room is virtual, you can feel it. The ideas, and the questions, and the quiet determination. The
I recently spoke with an author who had finally finished her book. And I mean finally. After years of thinking about it, two years of writing it, rounds of editing, cover design, and formatting, she