It’s time to get ready: Prep Work

When you’re ready to cook a fine dinner, you don’t just walk into the kitchen, throw a bunch of ingredients together and hope for the best. Or maybe you do at times (I certainly have), but let’s suppose in this case you have company coming over and you want to create something scrumptious and lovely.…

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Your Book Publicity & Marketing Mantra

In last week’s Savvy Sunday News, I mentioned Jack Canfield and Mark Victor Hansen, creators of the Chicken Soup for the Soul brand and series of books.I shared their formula, or mantra, about doing five things every day to publicize and market your book. It’s a good, solid piece of advice that I hope you…

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Getting Into Flow State with Book Publicity & Marketing

Lots of people know about flow state, particularly after Psychologist Mihaly Csikszentmihalyi’s book called Flow was published in 1990.  If you have ever felt completely immersed in an activity, you might have been experiencing a mental state that psychologists refer to as flow. It’s a wonderful feeling during which you know you’re being highly productive,…

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Interview Interruptus

Some years ago as it became clear that as media platforms were transforming into multimedia platforms, authors had to transform as well. It isn’t enough for authors to pitch to media great ideas about a book or to share their tips and information with an audience. Not only do authors have to be proficient at…

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#Hashtags for #Bookpublicity and #Bookmarketing

As we discussed in an earlier post called Happy Book-Planning Strategy Season, starting your holiday book marketing and publicity plans early is essential. There is a reason HSN (Home Shopping Network) and QVC (Quality, Value and Convenience) begin the holiday onslaught right after Labor Day. It’s because it works. People who watch these networks love…

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Presentation Etiquette

Last week we delved into camera etiquette and why it’s important to embrace it. If you missed that one, you can catch it here. Now, we’ll go beyond the camera to talk about presentations in general. More and more authors are giving virtual and on-the-ground presentations, including webinars, live online interviews, and presenting through other…

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Camera Etiquette in Book Publicity

When it comes to table etiquette, networking etiquette, and even social media etiquette, we’re all pretty savvy. We know to chew with our mouths closed, ask open-ended questions when at gatherings, and not to be sales driven while on social media. We know what works and what doesn’t work in many different contexts, but what…

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Newsworthy or Nicheworthy?

I recently took a poll on social media that asked people to rate their favorite things about fall. (We are connected on social media, right? If not, see my P.S. below.) Here are the results of the poll, with the most popular item first: Autumn Leaves Comfy Clothes Crisp Air The Weather Hot Chocolate Soups…

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