You receive an invitation to be interviewed on a podcast, online show, radio program, or some other media platform. Right after you make sure it’s legitimate, what is one of the first questions you –
A few years ago, one of my clients landed a pre-interview with a producer. This was good news. The pitch had done its job, the producer was interested, and now they wanted to talk with
You send a pitch to a producer, editor, writer, or podcast host, and then comes the reply you have been hoping for: “Please send me more information.” That is exciting, and it should be. You
Here is something authors are often surprised to learn about media. A producer or journalist may not care very much that you wrote a book. Ouch, I know. But they may care enormously about what
Something happened recently that still makes me smile, even after all these years working with media. I heard back from someone I pitched approximately a year ago. A full year ago. Most authors and experts
This week, one of my clients sent me a video from one of her recent book events in Boston. It was lovely. It was professionally produced and beautifully edited. The team had great shots of
An author I know recently pitched a media outlet that made complete sense. It fit their “This outlet is perfect for me” test, which includes the following: The topic was right for them. The audience
A former client once called me after a podcast interview and was clearly unhappy. The interview had been scheduled for an hour, but it only lasted about twenty minutes. To him, that meant something had
Every year, authors make the same mistake with holiday gift guides. They wait until the holidays. On the surface that seems right, but when it comes to media, you often have to be thinking way