Savvy Blog

Colorful Easter Eggs

Spring and New Beginnings with Your Book

Spring has sprung — in the northern hemisphere anyway. Greetings to our readers in the south who are heading into fall and winter now. The past week Passover Seders were celebrated, and Easter is now

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#Mediaterms

Every industry has its own jargon and media is no different. If you’re planning to do media interviews, these terms will come up, so I thought this might be a good time to prepare you

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Surprised Interviewee

Making Unconscious Habits Conscious

Just prior to Covid, I was media training an author for some on-camera appearances coming up, and we were doing mock interviews. I had a list of questions based on the key messages from her

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Video camera viewfinder - recording show in TV studio

5 Mistakes to Avoid During Media Appearances

Apparently, I hit a nerve with last week’s Savvy Sunday News because there was a deluge of responses. Most people commented that while reading it, they actually felt their hearts beat faster and their blood pressures

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When Things Go Wrong Have a Plan B

Always Have a Plan B

“The best-laid plans of mice and men often go awry.” –Robert Burns On the surface, that quote from Robert Burns sounds negative, but when you look a little deeper, there is great truth. Embracing this

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coffee spilled over paperwork

More Common Mistakes Authors Make #3

Today we’re covering part #3 of the Common Mistakes Authors Make, which I presented at the APSS Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who

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More Common Mistakes Authors Make

I mentioned a couple of weeks ago that I spoke at the APSS Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who the He** You Are.

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