Influencer Marketing & Publicity for Books and Authors: Don’t Get Hung up on the Numbers

This is a big one.   Quick review: I wrote a piece recently called 5 Tips to Help you Get Better Results with Influencer Marketing. You’ll find it here.   Since then, I’ve been taking each of the 5 tips and building on it, beginning with Tip #1, which is knowing what you want. Tip…

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Influencer Marketing & Publicity for Books and Authors: Start with One Platform

As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. We recently explored tip #1 here, and tip #2 here. This week…

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Book Publicity and Marketing for the Month of November

It’s hard to believe we’re moving into the month of November already, and if you’re planning any publicity and marketing for your book over the holidays, then you should be in full swing by now. (As a consumer, you probably don’t want to hear that. “It’s too early to talk about the holidays!”) But if…

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