There was a time when top-tier media was not just the shiny prize. It was the thing that truly worked. A big national TV segment on Oprah, a major newspaper feature in the New York
The other day, I was thinking about an author and expert who should have been easy to find. She is smart, credible, experienced, and deeply helpful. She has a good website, clear messaging, strong content,
Years ago, I was interviewing a celebrity relationship expert who had been married six times. You can probably guess the question sitting in the room before anyone even said it out loud. Why should anyone
I was listening to a podcast recently and, of all things, the guest was a media trainer. You would think this would go beautifully, but life is filled with surprises. The host asked a question,
There is a moment I see fairly often in media training. It is subtle, but it can make a smart, credible person sound less confident than they are. An author/expert is asked a good question.
A while back, I watched an interview where the host got a key fact wrong about the guest’s work. Not maliciously. Not even carelessly. It was just one of those normal human moments where a
I was watching an interview recently and noticed the host hit the guest with the triple question, and I swear I could hear time stand still. It sounded like this: “So tell us why you
A few months ago, I clicked on a podcast interview with an author I genuinely wanted to hear. The host asked a friendly, normal question, “What led you to write this book?” And the guest
Remember Marie Kondo? She was everywhere, teaching the world to tidy up and keep only what “sparks joy,” beginning around 2014 in the U.S. At one point, I heard an interview where she said something