Savvy Blog

The Inner Game of Media

Dear Savvy Pro: There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the focus of today’s Savvy Sunday . . .

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Happy Holidays 2019 From Joanne McCall

The Holidays Are Here!

The Winter Solstice was last night, Hanukkah begins this evening at sundown, Christmas Eve and Christmas Day are coming up very soon, and then Kwanzaa begins.  I’m taking a short break from our Savvy Sunday News to celebrate with my . . .

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Goal Setting

Priorities & Planning

Last week we took some time to reflect on 2019 and some steps for reverse engineering in preparation for  2020, which you can read about here if you missed it. And, of course, there is the present. Right now. We . . .

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Blue sky reflections

Reflect on What Went Well This Year

December is the darkest time of the year in the northern hemisphere. If you’re in the southern hemisphere, go ahead and pour yourself another iced tea, relax in your lounge chair, and enjoy these long, sunny days.  Whichever hemisphere you . . .

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December’s Dark Days Can Offer Light

Before we get into the meat of today’s Savvy Sunday News, I want to make sure you saw last week’s edition, New Rules for Interviews. It included a lot of actionable tips for doing interviews with television programs from your . . .

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Interview Tips

New Rules for Interviews

Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and video reception, other options are . . .

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Plan For Publishing

It’s Time To Get Ready: Prep Work

When you’re ready to cook a fine dinner, you don’t just walk into the kitchen, throw a bunch of ingredients together and hope for the best. Or maybe you do at times (I certainly have), but let’s suppose in this . . .

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Your Book Publicity & Marketing Mantra

In last week’s Savvy Sunday News, I mentioned Jack Canfield and Mark Victor Hansen, creators of the Chicken Soup for the Soul brand and series of books.I shared their formula, or mantra, about doing five things every day to publicize and market . . .

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Sisters of Kintail, Scotland

Getting Into Flow State with Book Publicity & Marketing

Lots of people know about flow state, particularly after Psychologist Mihaly Csikszentmihalyi’s book called Flow was published in 1990.  If you have ever felt completely immersed in an activity, you might have been experiencing a mental state that psychologists refer to as flow. It’s . . .

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Megaphone Interrupting

Interview Interruptus

Some years ago as it became clear that as media platforms were transforming into multimedia platforms, authors had to transform as well. It isn’t enough for authors to pitch to media great ideas about a book or to share their . . .

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#Hashtags for #Bookpublicity and #Bookmarketing

As we discussed in an earlier post called Happy Book-Planning Strategy Season, starting your holiday book marketing and publicity plans early is essential. There is a reason HSN (Home Shopping Network) and QVC (Quality, Value and Convenience) begin the holiday onslaught . . .

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