Something happened recently that still makes me smile, even after all these years working with media. I heard back from someone I pitched approximately a year ago. A full year ago. Most authors and experts
This week, one of my clients sent me a video from one of her recent book events in Boston. It was lovely. It was professionally produced and beautifully edited. The team had great shots of
An author I know recently pitched a media outlet that made complete sense. It fit their “This outlet is perfect for me” test, which includes the following: The topic was right for them. The audience
A former client once called me after a podcast interview and was clearly unhappy. The interview had been scheduled for an hour, but it only lasted about twenty minutes. To him, that meant something had
Every year, authors make the same mistake with holiday gift guides. They wait until the holidays. On the surface that seems right, but when it comes to media, you often have to be thinking way
Apparently, the Founding Fathers used AI. Who knew? I came across something recently that sent me down a bit of a rabbit hole. The U.S. Constitution, written in 1787, has been put through AI detectors,
A book marketing expert I highly respect made an interesting comment recently. She said most publicists stay away from fiction because it is simply too hard to publicize. I understand what she means, and I
During my webinar earlier this week, an author asked a question that immediately got Stephanie and me talking. Stephanie Chandler is the founder of the Nonfiction Authors Association and was hosting the webinar. During the
Last week, I wrote about how AI can waste enormous amounts of your time. It can produce too many ideas, too many versions, too many directions, and too much material to sort through. Something that