Last week we talked about the importance of checklists. If you missed it, you can read about it here. Following a list of steps on how to complete a task uses far less brainpower than thinking
Have you ever found yourself looking for a particular document that you know you have, but you just can’t seem to find it anywhere? I know I have. I think that’s the reason I developed
I watched one of the most painful interviews I’ve ever seen the other day. Painful because it was so clear the guest wasn’t ready to discuss the topic and clearly hadn’t been trained on how
When I ask authors who exactly their books are for, sometimes the response I get is very clear and specific and I know the plan for publicizing and marketing the book is well thought out.
A couple of my book publicist friends and I love to share valuable information with one another, everything from exchanging media contacts to tips and tricks on how best to promote our authors. One of
This past week I had the opportunity to talk to an amazingly talented woman who has a hugely successful business selling a particular type of high-end product. I don’t want to go into too much
For years we’ve been hearing about the power of affirmations to affect our thinking and our behavior. In fact, one of the definitions of affirmations is this: Affirmations are sentences aimed to affect the conscious and the
2020 has been an “interesting” year. Someone posted on social media recently that they wished they could leapfrog over several months to Christmas and forget about the pandemic and the looming election for a while.
Every industry has its share of jargon and the book industry is no different. Many authors know about one-sheets, but not all. And just like everything else, one-sheets have evolved over time, so we’re going