Sometimes you do not know which part of a presentation is going to stick. You prepare your slides. You shape your teaching points. You think carefully about what your audience needs to hear, and you
There is something powerful that happens when a room full of nonfiction writers gathers together. Even if the room is virtual, you can feel it. The ideas, and the questions, and the quiet determination. The
I recently spoke with an author who had finally finished her book. And I mean finally. After years of thinking about it, two years of writing it, rounds of editing, cover design, and formatting, she
There was a time when top-tier media was not just the shiny prize. It was the thing that truly worked. A big national TV segment on Oprah, a major newspaper feature in the New York
The other day, I was thinking about an author and expert who should have been easy to find. She is smart, credible, experienced, and deeply helpful. She has a good website, clear messaging, strong content,
Years ago, I was interviewing a celebrity relationship expert who had been married six times. You can probably guess the question sitting in the room before anyone even said it out loud. Why should anyone
I was listening to a podcast recently and, of all things, the guest was a media trainer. You would think this would go beautifully, but life is filled with surprises. The host asked a question,
There is a moment I see fairly often in media training. It is subtle, but it can make a smart, credible person sound less confident than they are. An author/expert is asked a good question.
A while back, I watched an interview where the host got a key fact wrong about the guest’s work. Not maliciously. Not even carelessly. It was just one of those normal human moments where a