Savvy Blog

Happy Thanksgiving 2024

Cyber Monday & Giving Tuesday for Authors

Now that the holidays are in full swing with Thanksgiving, Black Friday, and Small Business Saturday coming right up, it’s time to look beyond that a bit toward Cyber Monday and Giving Tuesday—two powerful opportunities

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Black Friday Strategies for Book Authors

Author Prep for Black Friday

Remember when Black Friday was just one day? Now it feels like the marathon of sales starts in November and doesn’t stop until the end of the month—or longer! The good news is this extended

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Priorities in Building a Media Presence

Your Path to Confident Book Publicity

I’ve just wrapped up another incredible session of the Book Publicity Master Course with the Nonfiction Authors Association, and it’s been a true joy. There’s something deeply energizing about coming together with a group united

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