The Month of August: Your Bio
Here it is August 2020. How is it possible that time can move so fast, yet seem to drag on endlessly? (Pandemic changes one’s sense of time, doesn’t it…) But August it is, and as
Joanne McCall
August 3, 2020
Savvy Blog
Do I Really Need a Press Release?
I keep hearing arguments about press releases: Are they still effective? Do you need them? What is the purpose? Are they antiquated? As with any argument, there are multiple sides and the answer to those
Joanne McCall
July 27, 2020
A Perfect Book Publicity and Marketing Campaign
In a perfect world . . . In a perfect world: . . . you’d start your book marketing and publicity plans the moment you have the idea for the book. . . . you’d
Joanne McCall
July 20, 2020
Language Matters
Language is such a funny thing because it morphs and changes, and what was once unacceptable becomes acceptable. Rules change over social groups, over time, generation-to-generation, and even within our own lives. Case in point
Joanne McCall
July 13, 2020
How Authors Can Embrace “Free”
“The best things in life are free.” How many times have we heard that phrase? Many times because it’s true. Love, kindness, compassion, understanding — they’re all free. Hugs, smiles, laughter, sleep — all free.
Joanne McCall
July 6, 2020
Why Body Language Matters for Authors, Part 2
Last week we talked about the importance of body language during an interview. Because 55% of our communication is nonverbal, it means how you say something and how you look when you’re saying it matters
Joanne McCall
June 29, 2020
Why Body Language Matters When Authors Do Interviews
Anyone can start a new podcast or publish a blog today. You’ve heard me say it before, and I’ll say it again. We are all the media now. In addition to our own “media empires,”
Joanne McCall
June 22, 2020
Tips for Keeping It Simple
Breaking down complex information and ideas into bite-sized pieces that can be easily digested by most people is not easy. If you’re the author of a book on a topic such as science, mathematics, academic
Joanne McCall
June 15, 2020
Your Voice Matters
We are a nation struggling with two major crises. One, a months-old pandemic that requires physical distancing and has made us feel socially distant, as well. And two, a centuries-old epidemic of racist violence against
Joanne McCall
June 8, 2020