Savvy Blog

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What is a Media Darling?

Things are getting very exciting around here as my book, Media Darling: Shine Through Every Interview, is now with the editor. I thought it would be fun this week to share a little from my book

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Is Email Irrelevant?

Is Email Irrelevant?

For a few years now I’ve been commenting from time-to-time that I think email is going to dwindle in importance. Not entirely. There will be some cases where email still makes sense and it will

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Book Marketing Ideas

The weather has certainly changed where I live and perhaps where you are too. Fall is in the air with a chilly crispness and brightly colored leaves that prompt more tea drinking and pumpkin spice

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Types of Media Pitches for Authors

The last couple of posts have been centered around the importance of creating an editorial calendar or content calendar for you and your book. If you haven’t already done so, you can read about them

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Content Calendar, Part 2

Last week we focused on the importance of having an editorial or content calendar for your book’s promotional and planning efforts that extends out for an entire year. In case you missed it, it’s here. I

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Why You Need A Content Calendar

Whenever I begin working with a client, whether it’s one-on-one collaboration, a Media Strategy Session, or in the midst of the How to Become a Media Darling program, one of the very first things I

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