Savvy Blog

Five Thing to Never Do In a Media Interview

5 Things to Never Do In a Media Interview

Navigating the media landscape with finesse and confidence is an art form that can propel you, your book, and your brand to new heights. Helping authors to prepare for media interviews is something I am

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Mike Glauser Pedaling to End Poverty

Authors Need to Think Outside the Box

Photo: Mike Glauser. Pedaling to End Poverty Sometimes an author has to think outside the box when it comes to marketing and publicity. In a noisy, crowded world, what is something you can do to not

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Book Publicity Fundamentals by Joanne McCall

The Fundamentals of Book Publicity

In the world of book publicity, it comes as no secret that much has changed in recent years. But there is good news too. While it sounds counterintuitive, when we think of all the changes,

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red poppies in field

The Inner Game of Media for Authors

The Inner Game of Media is a real thing! I was reminded of this again this week when a very well-known Influencer came to me asking about securing television interviews for him. You would know

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