#Coronavirus Take Two – Strange Times
Well, well, well…what a difference a week can make. You don’t need me to tell you we are in the midst of a crisis and a great deal of uncertainty. If you’re like me, you’re
Joanne McCall
March 23, 2020
Savvy Blog
Be Smart & Creative with Book Publicity
Covid-19, the illness created by the Coronavirus is dominating the news cycle and people’s minds these days, and with good reason. We are in the midst of a pandemic and we don’t yet know how
Joanne McCall
March 16, 2020
DIY Media Coverage for Authors
If you’ve been reading Savvy Sunday News for awhile or you’re a member of my Media Book Camp (MBC), then you know I am all about authors learning to become their own publicists. MBC is
Joanne McCall
March 9, 2020
The Media Mindset
Photo Credit: Joanne McCall Creating a media mindset is like preparing for any other important project, whether it’s getting ready to climb up a mountain (nice metaphor, don’t you think?), preparing for a vacation, taking
Joanne McCall
March 2, 2020
On the Ground Book Launches
We’ve talked extensively about book launches in Savvy Sunday News, particularly online launches with affiliate partners, networks and communities. Now, let’s take a look at “On the Ground Book Launches” and why they’re important. I
Joanne McCall
February 24, 2020
Quid Pro Quo: What to Do When the Other Person Doesn’t Get It
I am surprised at the amount of feedback I received following last week’s Savvy Sunday News, which tells me it struck a nerve. The post was called Good Manners/ Basic Netiquette/or How to Look Like
Joanne McCall
February 17, 2020
Good Manners/Basic Netiquette/or How to Look Like a Pro
I had a situation this week that prompted me to cover this topic in Savvy Sunday News. Last Monday, I received an email from an acquaintance I met at a conference a few years ago.
Joanne McCall
February 10, 2020
Book Marketing and Publicity for the Month of February
January 2020 is already behind us and we are now into February. It’s cliche to say how fast time flies, but it’s so true! As I write this it is Super Bowl Weekend. Soon it
Joanne McCall
February 3, 2020
Your Book Launch: Your Website
Welcome to part two of Your Book Launch. If you missed part one, you will find it here. Today we’re going to delve into a very important part of your book’s campaign: Your Website You
Joanne McCall
January 27, 2020