Bad Publicity Pitches and What To Do
I’m not much of a ranter but every now and then I have a huge desire to just let ‘er rip. I am experiencing that feeling right now, as a matter of fact. However, this
Joanne McCall
November 23, 2020
Savvy Blog
Biggest Mistakes Authors Make
I have had the great pleasure of speaking and presenting during many different events and conferences over the years, and currently am doing so in various online groups and other virtual gatherings. One of which
Joanne McCall
November 16, 2020
Why Smaller Is Sometimes Better
Not long ago I had someone who desires to be an influencer come to me for some help regarding his online visibility. As is the case with many of the authors I work with, he
Joanne McCall
November 9, 2020
The Month of November for Book Publicity
Happy Halloween (which was actually last night)! Happy All Saints Day! Happy Day of the Dead! And tomorrow it’s Happy All Souls Day! In many traditions, this time of year is considered the time when
Joanne McCall
November 2, 2020
Publicity Checklist, Part 3
Years ago, I met and developed a good relationship with a producer at one of the top three networks based in New York. Since then, he’s booked many of my clients when they are in
Joanne McCall
October 26, 2020
Publicity Checklist, Part 2
Last week we talked about the importance of checklists. If you missed it, you can read about it here. Following a list of steps on how to complete a task uses far less brainpower than thinking
Joanne McCall
October 19, 2020
Your Publicity Checklist
Have you ever found yourself looking for a particular document that you know you have, but you just can’t seem to find it anywhere? I know I have. I think that’s the reason I developed
Joanne McCall
October 12, 2020
Bad Interviews – Don’t Let This Happen To You
I watched one of the most painful interviews I’ve ever seen the other day. Painful because it was so clear the guest wasn’t ready to discuss the topic and clearly hadn’t been trained on how
Joanne McCall
October 5, 2020
Market Worksheet: Who Needs You and Your Book?
When I ask authors who exactly their books are for, sometimes the response I get is very clear and specific and I know the plan for publicizing and marketing the book is well thought out.
Joanne McCall
September 28, 2020