Book Publicity – Joanne McCall Book Publicist

Why Readiness Creates Visibility

Joanne McCall — Mon, 25 May 2026 16:00:53 +0000

Years ago, I worked with an author who had a wonderful message. She was smart, thoughtful, credentialed, and full of heart. The kind of person who truly had something meaningful to contribute to public conversations. And we were getting interest. An interview here, a feature there, a quote here, a request for tips there. Many were a chance to weigh in on a timely topic.

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The Red Sheep Gets Remembered

Joanne McCall — Mon, 18 May 2026 16:00:31 +0000

Sometimes you do not know which part of a presentation is going to stick. You prepare your slides. You shape your teaching points. You think carefully about what your audience needs to hear, and you hope the right ideas land in the right hearts at the right time. And then, a few days later, someone posts on LinkedIn. That is what happened after last week’s Nonfiction Writers Conference…

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Your Book Is Not Your Hook

Joanne McCall — Mon, 11 May 2026 16:00:03 +0000

There is something powerful that happens when a room full of nonfiction writers gathers together. Even if the room is virtual, you can feel it. The ideas, and the questions, and the quiet determination. The “I know I have something important to say, but how do I help people find it?” energy. Love it. There is nothing like it. That was the feeling at this week’s Nonfiction Writers Conference…

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Your Book Publicity Plan Starts While You’re Still Writing

Joanne McCall — Mon, 04 May 2026 16:00:58 +0000

I recently spoke with an author who had finally finished her book. And I mean finally. After years of thinking about it, two years of writing it, rounds of editing, cover design, and formatting, she finally reached the end of the whole glorious, exhausting, emotional journey of bringing a book into the world. She was proud and rightly so. It is a very big deal. Then she said, “Okay…

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Big Media is Impressive. Fit is What Works

Joanne McCall — Mon, 27 Apr 2026 16:00:47 +0000

There was a time when top-tier media was not just the shiny prize. It was the thing that truly worked. A big national TV segment on Oprah, a major newspaper feature in the New York Times, a splashy magazine placement in People, was big. These could bring broad visibility, real credibility, and meaningful momentum in a way that was hard to match. This isn’t empty prestige. There’s a reason people…

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The Interview Habit That Softens Your Authority

Joanne McCall — Mon, 30 Mar 2026 16:00:37 +0000

There is a moment I see fairly often in media training. It is subtle, but it can make a smart, credible person sound less confident than they are. An author/expert is asked a good question. They know their material. They are thoughtful, articulate, and genuinely smart. And then, right as they begin to answer the question, they start talking us through their own mental sorting process.

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Be Personal Without Oversharing

Joanne McCall — Mon, 09 Mar 2026 16:00:25 +0000

A few months ago, I clicked on a podcast interview with an author I genuinely wanted to hear. The host asked a friendly, normal question, “What led you to write this book?” And the guest started with a story that felt honest and human. I leaned in. Then the story went personal. OK, that’s interesting… Then it went private. Um…where is this going? Then it went so intimate, so fast…

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Make It Easy to Say Yes to You

Joanne McCall — Mon, 02 Mar 2026 17:00:11 +0000

Remember Marie Kondo? She was everywhere, teaching the world to tidy up and keep only what “sparks joy,” beginning around 2014 in the U.S. At one point, I heard an interview where she said something that stopped me in my tracks. She said, a person should own no more than 30 books. Thirty. What?! I was incredulous. My next response was, “Oh. You mean… by the side of the bed?

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The New Media Map

Joanne McCall — Mon, 23 Feb 2026 17:00:02 +0000

Back in the day, Oprah was the holy grail of media “gets.” You could meet someone at a networking event, talk to a fiction or nonfiction author, and within 60 seconds they would say her name. Not because they loved daytime TV, but because Oprah represented something else. Something big. Legitimacy. And that belief is still alive today, even if the name has changed. Today it sounds like: “If…

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Can You Say It In 10 Seconds?

Joanne McCall — Mon, 09 Feb 2026 17:00:45 +0000

A few years ago, I was standing in a hotel lobby waiting for an elevator with a group that had just left a conference. Someone asked a woman, “So what do you do?” And you could see her brain open twelve tabs at once. She started explaining, clarifying, adding context, and by the time the doors opened, everyone was nodding politely, but no one knew what to say back. Then the guy next to her…

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