Coach – Joanne McCall Book Publicist

Publicity, Marketing and Confidence

Joanne McCall — Sun, 14 May 2017 13:05:09 +0000

Sound Bite: Believing in yourself is not very expensive. It’s free! I got a note out of the blue a couple of months ago inviting me to be a guest on a web series called The Happy, Healthy and Hot Web Series, hosted by Sarah Chippenfield. –Happy, Healthy, and Hot? I didn’t really think this was the kind of series for me, but I decided to keep an open mind and at least listen. I didn’t know…

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How to Sound Like a Savvy Pro Podcaster

Joanne McCall — Mon, 08 May 2017 01:44:01 +0000

Podcasts are a fabulous way to get the word out about your book and business. Most shows focus on particular subject matter, so the listening audience is made up of people very interested in that particular topic, rather than being more broad-based, which is the case with many radio shows. Whether you’re hosting a show, or appearing as a guest on another podcast, the audience is interested in…

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Willingness, Determination, Persistence – Keys to your Publicity and Marketing Success

Joanne McCall — Sun, 30 Apr 2017 16:46:09 +0000

One thing I love about Jack Canfield and Mark Victor Hansen is their attitude. You may remember them as the two who launched the Chicken Soup for the Soul series of books, which was hugely popular. From 1994 until now they sold millions and millions of copies of that series of books. Jack and Mark understood the power of publicity. They never said no to an opportunity for media coverage.

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Secrets to Landing National TV

Joanne McCall — Fri, 24 Mar 2017 18:34:52 +0000

It’s a fascinating time in the publicity business these days. I have thought leaders coming to me on a regular basis wanting the more traditional media. Yes, they’ve been using social media, yes, their networks have grown considerably, but there is something about national TV that has them panting. They really want it, and I can understand why. It brings enormous credibility…

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Publicity and Marketing Social Cheats!

Joanne McCall — Sun, 26 Feb 2017 19:46:19 +0000

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore. They produced something they call the Social Sanity Checklist, which is a simple, easy reminder of good social…

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Attention and Visibility for Your Book and/or Business Can be Fun, Exciting, Exhilarating (and Frustrating)!

Joanne McCall — Sun, 05 Feb 2017 16:45:12 +0000

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a killer pitch, you’re going to get media coverage. Sometimes A LOT of attention, so you have to be ready for that. Success = attention + coverage + being…

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Happy New Year! May 2017 Be One of Your Best Years Yet!

Joanne McCall — Fri, 30 Dec 2016 18:00:00 +0000

Celebrating the Holidays

Joanne McCall — Sat, 24 Dec 2016 00:25:44 +0000

In celebration of the holidays, a simple wish from me to you, your family and friends.

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Publicity for your Book, Business, and its Message when there is Breaking News

Joanne McCall — Fri, 11 Nov 2016 21:58:25 +0000

When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises. Early in the day on November 8th, I made this post on Facebook: Something you should know: When it comes to big…

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Email or phone? Tips for Getting More Media Coverage and Publicity

Joanne McCall — Fri, 04 Nov 2016 22:57:06 +0000

The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels of outreach — some because they would rather hide behind email than actually pick up the phone — there is still another side to this equation.

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