One thing I love about Jack Canfield and Mark Victor Hansen is their attitude. You may remember them as the two who launched the Chicken Soup for the Soul series of books, which was hugely popular. From 1994 until now they sold millions and millions of copies of that series of books.
Jack and Mark understood the power of publicity. They never said no to an opportunity for media coverage. Whether is was a small radio show in the middle of the night in Decimal Point, Wyoming (Fictitious name, but you get the idea), or a podcast that only had a modest number of subscribers, they were up for anything. They understood that by taking all the small little opportunities, bigger ones would come. They were able to perfect their sound bites and their stories, and their ability to influence an audience in smaller venues so that when the big opportunities came, they were ready.
The Bottom Line:
A combination of willingness, determination and persistence is what gets the job done. If you’re looking for greater visibility, if you want to tap into media in order to find those who absolutely need what you have, then here are a few tips to help you.
You never know what one interview will lead to. Who knows who else is listening? I had a client on a small podcast once, which was heard by a producer from NPR. Guess what? WE got a call. NPR Morning Edition is a huge hit.
- If the host, producer, journalist or blogger who is working with you today isn’t in the top tier yet, one day he or she may be working for an extraordinarily influential outlet. Do the smaller interviews. Because you took the time to build that relationship, they will remember you in the future.
- How do you get to Carnegie Hall? Practice, practice, practice. Anything you want to be good at takes practice. It’s always smart to make your mistakes and learn from them in the smaller outlets than to have an epic failure in the big ones. Practice, become fabulous at your messaging, sound bites and delivery, and then go after the top tier media outlets with a vengeance. You’ll be ready.
I’m here cheering you on. And if you need more help, then let’s talk further. Meanwhile, you can check out the Publicity Cheat Sheet if you haven’t yet. Oh, and if you know someone who might benefit from these reminders, please feel free to share!
To your success!
P.S. We are getting closer and closer to the debut of the new podcast. I’m just finalizing the name and will post a link to the first interview when it’s ready.
We’ve got lots of great topics coming up for business owners, authors, speakers, and anyone who has a product, service, event, or cause. 🙂 Hooray!