“Um, so what is it exactly that you do?”

“Um, so what is it exactly that you do?” I get asked that question a lot, so I figure it’s probably about time that I explained what exactly a publicist is and how he or she may be able to help you meet your goals in terms of media and exposure. You see, some confuse…

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Marketing and Publicity are Different!

Today I am working with a major journalist on a story featuring a particular expert. It’s challenging because this expert does not understand the difference between marketing and publicity so the bullet points are full of product mentions and, “I created this,” and “I created that.” All of that had to be stripped away. It…

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Risky Business: Are you really ready for big visibility?

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