Savvy Blog

Interview Tips

New Rules for Interviews

Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and

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Plan For Publishing

It’s Time To Get Ready: Prep Work

When you’re ready to cook a fine dinner, you don’t just walk into the kitchen, throw a bunch of ingredients together and hope for the best. Or maybe you do at times (I certainly have),

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Your Book Publicity & Marketing Mantra

In last week’s Savvy Sunday News, I mentioned Jack Canfield and Mark Victor Hansen, creators of the Chicken Soup for the Soul brand and series of books.I shared their formula, or mantra, about doing five things every

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Sisters of Kintail, Scotland

Getting Into Flow State with Book Publicity & Marketing

Lots of people know about flow state, particularly after Psychologist Mihaly Csikszentmihalyi’s book called Flow was published in 1990.  If you have ever felt completely immersed in an activity, you might have been experiencing a mental state that

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Megaphone Interrupting

Interview Interruptus

Some years ago as it became clear that as media platforms were transforming into multimedia platforms, authors had to transform as well. It isn’t enough for authors to pitch to media great ideas about a

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#Hashtags for #Bookpublicity and #Bookmarketing

As we discussed in an earlier post called Happy Book-Planning Strategy Season, starting your holiday book marketing and publicity plans early is essential. There is a reason HSN (Home Shopping Network) and QVC (Quality, Value and

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hands on keyboard

Presentation Etiquette

Last week we delved into camera etiquette and why it’s important to embrace it. If you missed that one, you can catch it here. Now, we’ll go beyond the camera to talk about presentations in general.

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people having office fun

Camera Etiquette in Book Publicity

When it comes to table etiquette, networking etiquette, and even social media etiquette, we’re all pretty savvy. We know to chew with our mouths closed, ask open-ended questions when at gatherings, and not to be

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Newsworthy or Nicheworthy?

I recently took a poll on social media that asked people to rate their favorite things about fall. (We are connected on social media, right? If not, see my P.S. below.) Here are the results

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