Every day I get asked, “How can I get great coverage for my…” (insert one of the following…book, product, service or business) “…How do you find the right media to approach? Once you do, how
How did THAT happen? Where did this year go? Everyone talks about how time flies, and you know what? We’ll all be saying the same thing again next year at this exact same time: December
We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the
In my work with entrepreneurs, consultants, authors, coaches and speakers, there are times when being in front of the camera is required, and is the next big opportunity. Whether you’re brand new to being interviewed
So what do you want in 2014? Aside from the usual, “I’m going to lose weight and get fit” resolutions, is this the year you are finally going to get that book written? Statistics suggest
You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here
Over the week every now and then my mind went to an interview I landed with USA Today, only it hasn’t published yet. It really points to what publicity is all about, namely tenacity. I
I am often asked what are the qualities that make a good publicist. The truth is, even if you have a publisher for your book, you’re still going to have to publicize it. If you’re
How to Connect with Media OK, so you know you want publicity for your business or product. You know how you’re different and unique and what you have to give to the world, and then