The Merry Merry Month of May
When I was a kid, my mom and I used to gather flowers, put them in baskets, and deliver them to the neighbors for May Day. It was a secret ritual because you would sneak
Joanne McCall
May 2, 2022
Savvy Blog
Five Ways to Increase Your Media Coverage
My mission with Savvy Sunday News and McCall Media Group is to help you get media coverage for your book so that it builds awareness and visibility, enhances your credibility, makes you feel proud, and
Joanne McCall
April 25, 2022
Quick and Easy Ways to Get Media Coverage: TV
However you celebrate, here’s wishing you a Happy Easter, Happy Passover, Happy Spring, or Happy (whatever) to anyone I may have missed. I hope you are having a lovely weekend. Today we are continuing our
Joanne McCall
April 18, 2022
Quick and Easy Ways to Get Media Coverage: Podcasts
Last week, while exploring quick and easy ways to get media coverage, we discussed tapping into your own networks to see how your connections can help you to grow your reach and influence. If you’re
Joanne McCall
April 11, 2022
Quick and Easy Ways to Get Media Publicity: Your Networks
The word “network” or “networking” brings up all kinds of thoughts and ideas for different people. During pre-pandemic days, physically going to networking events could be very fruitful, or they could be quite painful depending
Joanne McCall
April 4, 2022
April Fools’ Day!
Did you hear the news? Tim Ferris has been pushing this for quite some time now, and corporate America has officially gone to a 4-day work week! Really?!! That’s great! Not so fast… April fools’!
Joanne McCall
March 28, 2022
Spring Brings New Life to Your Book
I love the first day of Spring! Now, granted, it doesn’t always feel like spring, but psychologically knowing that the cold, dormant days of winter will soon be behind us and new life will be
Joanne McCall
March 21, 2022
Surprise!
A few months ago I went to the doctor for my annual physical, which was actually a year late due to pandemic restrictions. I was seeing someone new since my regular doctor decided it was
Joanne McCall
March 14, 2022
The Power of Story in Book Publicity
In January of 2011, my sister died of a very rare form of cancer. I often described Joyce as a cross between “Lucille Ball funny,” and “Goldie Hawn cute,” which describes her to a tee.
Joanne McCall
March 7, 2022