
How to Brag About Yourself Without Being a Blowhard
This past week I had the opportunity to talk to an amazingly talented woman who has a hugely successful business selling a particular type of high-end product. I don’t want to go into too much
This past week I had the opportunity to talk to an amazingly talented woman who has a hugely successful business selling a particular type of high-end product. I don’t want to go into too much
For years we’ve been hearing about the power of affirmations to affect our thinking and our behavior. In fact, one of the definitions of affirmations is this: Affirmations are sentences aimed to affect the conscious and the
2020 has been an “interesting” year. Someone posted on social media recently that they wished they could leapfrog over several months to Christmas and forget about the pandemic and the looming election for a while.
Every industry has its share of jargon and the book industry is no different. Many authors know about one-sheets, but not all. And just like everything else, one-sheets have evolved over time, so we’re going
When it comes to promoting your book, you need to create pieces dedicated to your marketing and publicity efforts. Recently we’ve discussed creating the book’s press release, your bio, and the interview topics sheet. Today
I work with many different types of clients but one thing they all have in common is the robust amount of work they’ve created. So much so, that when it comes to developing media materials
Here it is August 2020. How is it possible that time can move so fast, yet seem to drag on endlessly? (Pandemic changes one’s sense of time, doesn’t it…) But August it is, and as
I keep hearing arguments about press releases: Are they still effective? Do you need them? What is the purpose? Are they antiquated? As with any argument, there are multiple sides and the answer to those
In a perfect world . . . In a perfect world: . . . you’d start your book marketing and publicity plans the moment you have the idea for the book. . . . you’d
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