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The Secret to Great Media Coverage

Every day I get asked, “How can I get great coverage for my…” (insert one of the following…book, product, service or business) “…How do you find the right media to approach? Once you do, how

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Tenacity

Over the week every now and then my mind went to an interview I landed with USA Today, only it hasn’t published yet. It really points to what publicity is all about, namely tenacity. I

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How to Connect with Media

How to Connect with Media  OK, so you know you want publicity for your business or product. You know how you’re different and unique and what you have to give to the world, and then

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