The month of December is a busy time for most people and their families. It’s also the darkest time of the year during which we have far more hours of darkness that light on any
Most think when it comes to promoting your book during the month of December that it’s all about the holidays. While it’s true that the holidays are the focus of December, there is more going
Creating a publicity and marketing campaign can seem completely overwhelming if you don’t have some kind of process in place to keep you moving in the right direction. I thought I would take a moment
Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the list below! (Note: As a consumer, I don’t like to get into the holidays until the day after
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side
The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and
I’m inspired to write this blog post today following a podcast interview I just listened to. Podcasting has come a long way in recent years and many of them are excellent now. It hasn’t always
In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut
Have you ever been trapped listening to someone who was simply unable to get to the point? It was supposed to be a conversation, maybe at a dinner party or business event, but there was