When it comes to book publicity and marketing, asking the right questions makes it much easier. If you have a book and you want more visibility, then gaining exposure through the power of media is
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and
When it comes to book publicity and marketing, resilience is a requirement We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience /rəˈzilyəns/ Noun The
When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with
You Can’t Give Too Much Away in Book Publicity and Marketing It’s easy to fall into: Fear. As human beings we can be very creative in what we will worry about, but sometimes it just
Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you
Mistake #10: Focusing Only on the Numbers We’ve talked about this before, quite recently, in fact. Focusing only on platform numbers creates desperation; An obvious neediness that causes others to avoid you like the plague.
In the midst of blogging, social media, and all the other promotion we can do for our books, it’s easy to overlook what authors can do locally and why that might be important. Sometimes the
Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.