DIY Media Coverage for Authors
If you’ve been reading Savvy Sunday News for awhile or you’re a member of my Media Book Camp (MBC), then you know I am all about authors learning to become their own publicists. MBC is
Joanne McCall
March 9, 2020
Savvy Blog
The Media Mindset
Photo Credit: Joanne McCall Creating a media mindset is like preparing for any other important project, whether it’s getting ready to climb up a mountain (nice metaphor, don’t you think?), preparing for a vacation, taking
Joanne McCall
March 2, 2020
On the Ground Book Launches
We’ve talked extensively about book launches in Savvy Sunday News, particularly online launches with affiliate partners, networks and communities. Now, let’s take a look at “On the Ground Book Launches” and why they’re important. I
Joanne McCall
February 24, 2020
Quid Pro Quo: What to Do When the Other Person Doesn’t Get It
I am surprised at the amount of feedback I received following last week’s Savvy Sunday News, which tells me it struck a nerve. The post was called Good Manners/ Basic Netiquette/or How to Look Like
Joanne McCall
February 17, 2020
Good Manners/Basic Netiquette/or How to Look Like a Pro
I had a situation this week that prompted me to cover this topic in Savvy Sunday News. Last Monday, I received an email from an acquaintance I met at a conference a few years ago.
Joanne McCall
February 10, 2020
Book Marketing and Publicity for the Month of February
January 2020 is already behind us and we are now into February. It’s cliche to say how fast time flies, but it’s so true! As I write this it is Super Bowl Weekend. Soon it
Joanne McCall
February 3, 2020
Your Book Launch: Your Website
Welcome to part two of Your Book Launch. If you missed part one, you will find it here. Today we’re going to delve into a very important part of your book’s campaign: Your Website You
Joanne McCall
January 27, 2020
How to Have a Successful Online Book Launch
Dear Savvy Pro: The words “book launch” are tossed about quite frequently among writers and authors. Now and then I have people come to me behind the scenes and ask me exactly what is a
Joanne McCall
January 20, 2020
The Inner Game of Media
Dear Savvy Pro: There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the
Joanne McCall
January 13, 2020