Entrepreneur – Joanne McCall Book Publicist

How Come No One Ever Procrastinates about Procrastinating?

Joanne McCall — Sat, 03 Jun 2017 18:23:21 +0000

Summer is a great time for vacations, time with family, gardening, sports, reading, and, of course, taking care of business. As I approach my 21st year as an entrepreneur, I can’t help but look at the patterns of what seems to work for people, and what doesn’t. What works is when business owners and authors get clear on their messaging and they get it out into the world. This is very exciting…

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What Publicity and Marketing Questions Do You Have?

Joanne McCall — Sun, 02 Apr 2017 14:41:15 +0000

Back in the old days, around 2009 – 2010, I had a weekly podcast show that I did for a couple of years. I interviewed authors and other experts within the book industry and really enjoyed it because it used my radio skills. Radio will always be in my blood, after all. I love interviewing people. I love asking others lots and lots of questions about their lives and their work, because I’m genuinely…

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Secrets to Landing National TV

Joanne McCall — Fri, 24 Mar 2017 18:34:52 +0000

It’s a fascinating time in the publicity business these days. I have thought leaders coming to me on a regular basis wanting the more traditional media. Yes, they’ve been using social media, yes, their networks have grown considerably, but there is something about national TV that has them panting. They really want it, and I can understand why. It brings enormous credibility…

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Words are Important in Publishing, Marketing, and Publicity

Joanne McCall — Sun, 12 Mar 2017 18:26:51 +0000

I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using the wrong word can spell big trouble and lots of confusion. It’s important to understand the nuances between…

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Publicity and Marketing Social Cheats!

Joanne McCall — Sun, 26 Feb 2017 19:46:19 +0000

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore. They produced something they call the Social Sanity Checklist, which is a simple, easy reminder of good social…

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Staying on Track with Your Publicity and Marketing Plans: Part 2

Joanne McCall — Sun, 19 Feb 2017 19:10:51 +0000

In my most recent blog post, I stressed the importance of knowing when to take a break from book promotion and then doing so. I also answered several FAQs regarding how to deal with overwhelm, what to do when you feel like your publicity and marketing efforts are stuck, and learning how to procrastinate procrastinating. (Get it?) Assuming you’ve read part 1, now we can dive into some more action…

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Attention and Visibility for Your Book and/or Business Can be Fun, Exciting, Exhilarating (and Frustrating)!

Joanne McCall — Sun, 05 Feb 2017 16:45:12 +0000

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a killer pitch, you’re going to get media coverage. Sometimes A LOT of attention, so you have to be ready for that. Success = attention + coverage + being…

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Happy New Year! May 2017 Be One of Your Best Years Yet!

Joanne McCall — Fri, 30 Dec 2016 18:00:00 +0000

Celebrating the Holidays

Joanne McCall — Sat, 24 Dec 2016 00:25:44 +0000

In celebration of the holidays, a simple wish from me to you, your family and friends.

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The Power of Questions While Marketing and Publicizing Your Book

Joanne McCall — Sun, 18 Dec 2016 19:53:29 +0000

I’ve noticed that my December blogging has a theme: my posts are all about the importance of taking time for reflection and for doing year-end reviews for one’s business and book. You would think that would be strategically planned, but it wasn’t. This is simply a natural time for doing these things, yet many people are so busy they simply won’t take the time. That’s a mistake. I won’t repeat…

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