Media – Joanne McCall Book Publicist https://joannemccall.com Fri, 15 Nov 2024 19:47:41 +0000 en-US hourly 1 https://joannemccall.com/wp-content/uploads/2019/12/JoanneHeadshotWeb-150x150.jpg Media – Joanne McCall Book Publicist https://joannemccall.com 32 32 How to Create Heartfelt Thank-You Messages for Your Media Contacts https://joannemccall.com/how-to-create-heartfelt-thank-you-messages-for-your-media-contacts/ Mon, 09 Dec 2024 17:00:10 +0000 https://joannemccall.com/?p=9003 Now that we’re knee-deep into the season of gratitude, I’d love to talk with you about one of the most impactful ways to strengthen your relationships with the media: a simple, heartfelt thank-you. Taking the time to acknowledge and appreciate the journalists, reviewers, bloggers, hosts, producers, reporters, and supporters who have championed your book can leave a lasting impression that goes…

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]]> Three Reasons Why Media is Ghosting You and What to Do About It https://joannemccall.com/three-reasons-why-media-is-ghosting-you-and-what-to-do-about-it/ Mon, 08 Jul 2024 16:00:41 +0000 https://joannemccall.com/?p=8839 Last week, I shared with you why some authors are not getting the media coverage they want. If you missed it, you can read about it here. As you know, gaining attention for your book and your expertise can be daunting. To stand out, you need a unique pitch, to be succinct, and have a targeted strategy. However, even with these elements in place, you may still find media outlets ghosting you…

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]]> The Inner Game of Media for Authors https://joannemccall.com/the-inner-game-of-media-for-authors/ Mon, 27 May 2024 16:00:52 +0000 https://joannemccall.com/?p=8794 The Inner Game of Media is a real thing! I was reminded of this again this week when a very well-known Influencer came to me asking about securing television interviews for him. You would know his name if I mentioned it, but of course I respect his privacy. We all want that when it comes to our own insecurities, but this is a very teachable moment so I do want to explore it with you even if I don’…

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]]> How Do I Get Featured in Big Media Outlets? https://joannemccall.com/how-do-i-get-featured-in-big-media-outlets/ Mon, 04 Sep 2023 16:00:20 +0000 https://joannemccall.com/?p=8375 There are a handful of questions I am asked repeatedly by authors and one of them is this: “How do I get featured in big media publications and outlets? I see everyone else doing it. How can I do it too?” Whether they’re looking to be in the big business magazines such as Fast Company, INC, or Forbes, or women’s magazines such as Real Simple, Cosmopolitan, or Woman’s World…

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]]> What an Author Must Have Before Reaching Out to the Media https://joannemccall.com/what-an-author-must-have-before-reaching-out-to-the-media/ Mon, 21 Aug 2023 16:00:31 +0000 https://joannemccall.com/?p=8362 Sometimes when we get a great idea in our heads, we want to jump all over it and get going! I am that way, but is jumping in head first always the best idea? Before you start reaching out to the media to get coverage for your book, there are a number of things you need to do first. These are easy and will absolutely help you land coverage, so let’s go through them. 1. A Compelling Story or…

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]]> 4 Types of Media Authors Must Address https://joannemccall.com/4-types-of-media-authors-must-address/ Mon, 11 Jul 2022 16:00:03 +0000 https://joannemccall.com/?p=7376 Many authors come to me perplexed by what they need to do to market and publicize their books. Because they feel unsure, many suffer from overwhelm, procrastination, frustration, and sometimes just a low level of anxiety for how to spread the word about their books, which should really be a fun process. Through helping others navigate the ocean of media by finding ways to organize and categorize…

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]]> Quick and Easy Ways to Get Media Coverage: TV https://joannemccall.com/quick-and-easy-ways-to-get-media-coverage-tv/ Mon, 18 Apr 2022 16:00:32 +0000 https://joannemccall.com/?p=7206 However you celebrate, here’s wishing you a Happy Easter, Happy Passover, Happy Spring, or Happy (whatever) to anyone I may have missed. I hope you are having a lovely weekend. Today we are continuing our April series on Quick and Easy Ways to Get Media Coverage. This week’s topic is television. Some will tell you television is old-school, but what they don’t know is that over the past couple…

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]]> Quick and Easy Ways to Get Media Coverage: Podcasts https://joannemccall.com/quick-and-easy-ways-to-get-media-coverage-podcasts/ Mon, 11 Apr 2022 16:00:03 +0000 https://joannemccall.com/?p=7191 Last week, while exploring quick and easy ways to get media coverage, we discussed tapping into your own networks to see how your connections can help you to grow your reach and influence. If you’re interested in doing more book publicity, marketing, and promotion, this week we’re focusing on podcasts. Podcasts continue to be all the rage these days. You can find a podcast on any topic…

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]]> What Do Producers Do? https://joannemccall.com/what-do-producers-do/ Mon, 30 Aug 2021 16:00:22 +0000 https://joannemccall.com/?p=6910 When it comes to media, many think only of the talent or hosts of shows, but there are so many more people behind the scenes when it comes to getting a program on the air or published. As you move forward to book your own interviews, you will be working with producers, and depending on the types of interviews and campaigns you design, they may include podcast, radio, television…

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]]> How to Land Top-Tier Media https://joannemccall.com/how-to-land-top-tier-media/ Mon, 14 Jun 2021 16:00:24 +0000 https://joannemccall.com/?p=6734 I have to admit, getting significant media attention for my clients is my own personal “crack.” Partly because it’s challenging to land, partly because I love hearing my clients’ excited voices when faced with the wonderful opportunities, and partly because I know I did a good job. If you’re an author, I know you want attention for your book, so how can you make this happen for yourself?

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