The Number One Thing Experts Do Wrong

We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages:  Before landing the interview After you’ve landed it — now what? After the interview We already spoke about honing your message. Now we’re looking…

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Shhhh….It’s Time for Some Publicity Secrets

As you’re watching the news, reading articles or seeing guests on the talk show circuit, it was most likely pitched by someone like me or you — unless, of course, the story is hard news. Hard news events are events that can’t be controlled, e.g., hurricanes, shootings, accidents, etc. Usually they’re the first portion of…

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Publicity Cheat Sheet. Hone the Message

I have created something call a Publicity Cheat Sheet, which is exactly as it sounds. It’s a short cut as to what you need to do to get the attention and coverage for business, book or service. There are three parts to publicity: Landing it. What to do once you land it. Delivering. So let’s…

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