Book Giveaway Strategies for Authors

Fireworks display

Happy Fourth of July!

Summer is the time for sunshine, outdoor activities, and fireworks on the Fourth. July offers all kinds of possibilities for your book, and if you can tie it into one of the many events and celebrations taking place this month, you can make your book newsworthy again. Here are some ideas to consider for the month of July:

Cell Phone Courtesy Month
The Dog Days of Summer
National Blueberry Month
National Anti-Boredom Month
National Grilling Month
National Family Reunion Month

There are many other month-long celebrations, so be sure and do some research to see if your topic can tie into one or more of them. Good luck!

Sometimes the summer season can feel like an off-time for selling books, unless you write fiction. Then beach reads are all the rage, but if you have a nonfiction book, then it’s important to look for ways to capture attention.

Book giveaways offer numerous benefits for authors, serving as a powerful tool to capture the attention of your readers and get them excited about you and your book. Not only can they create some buzz, but they can help to forge lasting connections with a dedicated fan base.

By granting readers the opportunity to win a free copy of your book, you pave the way for heightened visibility, increased discoverability, and an enhanced author-reader relationship. Moreover, book giveaways facilitate invaluable feedback, foster collaboration opportunities, and solidify your author brand as one of generosity.

With each giveaway, which is really very simple to do, authors unlock a realm of possibilities between authors and their readers.

Doesn’t that sound great?

There are several effective ways to conduct book giveaways to engage readers and generate buzz for your books. Here are a few of those great strategies:

Social media contests: Utilize platforms like Twitter, Facebook, Instagram, or Goodreads to run contests where participants can enter by sharing or retweeting a post, tagging friends, or using specific hashtags. Randomly select winners from the entries and announce them publicly.

Email newsletter giveaways: Encourage readers to subscribe to your author newsletter by offering book giveaways as exclusive rewards. This builds a dedicated audience and allows you to communicate directly with your fans.

Collaborate with influencers: Partner with book bloggers, booktubers, or other influential individuals in the book community. They can host giveaways on their platforms, reaching a wider audience and increasing the visibility of your book.

Goodreads giveaways: Utilize Goodreads’ giveaway platform, where authors can offer physical copies of their books for free to potential readers. This taps into a community of avid readers actively seeking new books.

Virtual events and launches: Organize virtual book launch events or author Q&A sessions and offer book giveaways to attendees. This helps create excitement, build connections with readers, and generate word-of-mouth promotion.

Cross-promotion with other authors: Collaborate with fellow authors in your genre or niche to organize joint book giveaways. By pooling resources and reaching each other’s fan bases, you can expand your reach and attract new readers.

Library or bookstore partnerships: Reach out to local libraries or independent bookstores and offer signed copies of your book for their own giveaways or as prizes for book clubs or community events. This can help build relationships with local readers and institutions.

Book review sites and blogs: Approach book review websites or popular book blogs and offer copies of your book for review. Some may request multiple copies for giveaways or include your book in their own contests.

Online communities and forums: Engage with online book clubs, writing communities, or genre-specific forums. Participate in discussions and offer book giveaways as rewards or prizes for contests organized within these communities.

“First chapter” giveaways: Release the first chapter of your book for free on your website or through various platforms that offer this service. Be sure and include a call-to-action inviting readers to enter a giveaway for the full book. While you’re giving away a chapter, you’re getting the email addresses of those who get the gift.

Remember to clearly communicate the entry requirements, duration of the giveaway, and the date of the winner announcement. Compliance with local laws and regulations regarding giveaways is also essential.

Bottom line

The good news is that there are all kinds of strategies for giving away books. And remember, sometimes you have to give to get, and by giving away a few copies, you are not only generating lots of visibility, but it very well may entice more people to buy from you.

P.S. My great grandparents immigrated to America years ago. Every Fourth of July I am reminded of their stories and the difficulties and challenges they endured to get here. Neil Diamond wrote a song about Coming to America. Seems like a good time to play it. Happy Fourth of July!






If you’d like to receive juicy publicity secrets directly on a regular basis, join the Savvy Sunday Community at the bottom of this page.


Scroll to Top