Are You Controlling?

Here’s one of the things you can control in your book campaign. One of the most challenging elements for an author regarding book publicity is understanding what you can and can’t control, and then acting appropriately. The list of variables in a campaign is long, but rather than trying to cover all of them, here…

Continue Reading →

Research for Book Publicity and Marketing Campaigns

Our Q&A continues this week with question #3. As a quick reminder, I hear from lots of authors who want to embrace book marketing and publicity. I thought it would be fun to take some time and answer those questions, so let’s continue: What type of research is needed for publicity and marketing campaigns? We…

Continue Reading →

How do publicists pitch media, and what does “pitching” really mean?

Dear Savvy Pro: As I mentioned last week, I get a lot of questions about being a publicist and the work involved, particularly from authors who want to not only understand book publicity and marketing, but are thinking about doing some pitching themselves. To that end, I’m providing a Q&A series over the next month…

Continue Reading →

Page 1 of 64