As a publicist, one of my favorite ways to create a hook for a story is to explode a myth. Exploding a myth is when there is scientific research that says some coveted belief we have is actually not true. Here are four examples: Myth: …
We often talk about the various ways you can broadcast to and engage with your own networks via your social channels. We’ve covered Facebook and today we’re taking a look at LinkedIn. As with other channels, going live on LinkedIn is an innovative way for …
Is it “Go Time” yet? It’s a great question. Whatever is in front of you right now, whether it is to finish your book, find a VA, start planning your speaking calendar, start mapping out your publicity and marketing campaigns, or start booking podcasts and …
Is It Go Time with Your Book Publicity & Marketing? Read More »
I have to admit, I am having a great time doing podcast interviews. There are several more that will be dropping in the next few weeks, including an interview with Ana Melikian on the Mindset Zone Podcast, Louie B Free, on Brainfood for the Heartland, …
As I write this, it is my birthday! One thing about having a February birthday in addition to Groundhog Day, Valentine’s Day, and President’s Day, is that I always know it’s time to do the deep spring pruning, particularly for my roses. The calendar reminds …
I have been promoting authors and their businesses for many years now, and it never gets old. It’s always new and different because authors have fascinating new topics, each writer is in a different place in terms of marketing and publicity, and I just feel …
I work with authors and business leaders who want to get out there, be more visible, sell more books and offerings, and create greater credibility. After all, it’s one thing to use your own channels to let people know how good you are at what …
Media Darling: Shine Through Every Interview is finished! Yippee! If you’re an author, you know how great it feels to finally get your book published. It is quite the process, and I have an updated appreciation for all the work (and emotions) authors experience to …
Last week we spent time on how to write a great book review. If you missed it, you can read about it here. Today we’re going to talk about something we’d rather not have, and that’s fake book reviews. Here’s why… If you’re an author, …
As authors, we want others to review our books, but getting people to do that can be challenging. You can ask and often people will enthusiastically say “yes!” but after reminding them once or twice, it starts to get awkward. How many times can you …
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