Presentation Etiquette

Dear Savvy Pro: Last week we delved into camera etiquette and why it’s important to embrace it. If you missed that one, you can catch it here. Now, we’ll go beyond the camera to talk about presentations in general. More and more authors are giving virtual and on-the-ground presentations, including webinars, live online interviews, and…

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Camera Etiquette in Book Publicity

When it comes to table etiquette, networking etiquette, and even social media etiquette, we’re all pretty savvy. We know to chew with our mouths closed, ask open-ended questions when at gatherings, and not to be sales driven while on social media. We know what works and what doesn’t work in many different contexts, but what…

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Newsworthy or Nicheworthy?

I recently took a poll on social media that asked people to rate their favorite things about fall. (We are connected on social media, right? If not, see my P.S. below.) Here are the results of the poll, with the most popular item first: Autumn Leaves Comfy Clothes Crisp Air The Weather Hot Chocolate Soups…

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Happy Book-Strategy Planning Season

I am surprised and delighted by the huge response I received regarding the Savvy Sunday News Release on crutch words. If you haven’t seen that post yet, you’ll find it here. Below are just a few of the comments I’ve received, with additional crutch word nominees!   “I enjoyed reading your thought piece (crutch term?).…

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Amazon Reviews

Book reviews. We all want them, and we want them to be good. Securing them is more challenging than you may think (and if you’re been through this process, then you know), and more than that, what others say in a review is out of our control. (There are those words again: Out of our…

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Avoid these Crutch Words

When I was in radio broadcasting, once a week I had to suffer through something called an “air check session.” This was an hour of sitting down with the program director and going through one of my radio shows step by step, break by break, word by word at an excruciatingly slow pace, while I…

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More Book Publicity Fundamentals

The day I’m posting this is officially Labor Day, which marks the unofficial last day of summer, and while I know many started drinking their Pumpkin Spice Lattes last week, some of us still cherish the few remaining days of summer. However, like it or not, people are returning from summer vacations and preparing for…

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Staying Current with Book Publicity

In our vastly changing world, the ability to learn and learn quickly is at a premium. Hanging onto outdated techniques or old ideas can be the kiss of death for maintaining relevance, no matter what it is you’re doing. That’s not to say that there aren’t fundamentals that may seem like they’re old school, but…

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