Be Generous… and Don’t Worry

You Can’t Give Too Much Away in Book Publicity and Marketing It’s easy to fall into: Fear. As human beings we can be very creative in what we will worry about, but sometimes it just simply isn’t necessary. And it isn’t good for your health either. As I’m media training or setting up interviews for…

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Timing: In Book Marketing & Publicity, Knowing What to do When is Critical

Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves what it takes to be organized, I understand. But I’ll…

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Top Ten Book Publicity and Marketing Mistakes

Mistake #10: Focusing Only on the Numbers We’ve talked about this before, quite recently, in fact. Focusing only on platform numbers creates desperation; An obvious neediness that causes others to avoid you like the plague. Remember, whatever your numbers are, there really is no such thing as a small audience. While it’s true other authors…

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