What is a Book Launch?

Good question. I have heard so many variations of the answer to this question that it’s mind boggling. Depending on the way you publish your book, that is going to determine some of how you launch. However, there are a few good practices that work in just about any scenario, so let’s focus on those:…

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Book Publicity & Marketing for the Month of December

I am a traditionalist. I love Thanksgiving and refuse to start thinking of the holidays and Christmas before we all enjoy that big feast with family and friends in November. However, now that December is here, it is full on. (One caveat: When it comes to business and book promotion, we start strategizing for the…

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Influencer Marketing for Book and Authors: Offer Suggestions

A Moment of Thanks… Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things we have in our lives, and while many tend to eat a wee bit more than usual, it really is…

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