There is a question running in the back of every producer’s, reporter’s, freelancer’s, editor’s, and podcast host’s mind when they receive a pitch from you. Rarely is it spoken. Most of the time, it’s not. But it is always there. And the question is… Why […]
There is a line between being visible and looking desperate. And it’s a line that an author and expert needs to know. I once worked with a woman who was going to be in New York City. She had written a book and wanted national
What Not to Do When You Want Earned Media Read More »
Years ago, I worked with an author who had a wonderful message. She was smart, thoughtful, credentialed, and full of heart. The kind of person who truly had something meaningful to contribute to public conversations. And we were getting interest. An interview here, a feature
Why Readiness Creates Visibility Read More »
Sometimes you do not know which part of a presentation is going to stick. You prepare your slides. You shape your teaching points. You think carefully about what your audience needs to hear, and you hope the right ideas land in the right hearts at
The Red Sheep Gets Remembered Read More »
There is something powerful that happens when a room full of nonfiction writers gathers together. Even if the room is virtual, you can feel it. The ideas, and the questions, and the quiet determination. The “I know I have something important to say, but how
Your Book Is Not Your Hook Read More »
I recently spoke with an author who had finally finished her book. And I mean finally. After years of thinking about it, two years of writing it, rounds of editing, cover design, and formatting, she finally reached the end of the whole glorious, exhausting, emotional
Your Book Publicity Plan Starts While You’re Still Writing Read More »
There was a time when top-tier media was not just the shiny prize. It was the thing that truly worked. A big national TV segment on Oprah, a major newspaper feature in the New York Times, a splashy magazine placement in People, was big. These
Big Media is Impressive. Fit is What Works Read More »
The other day, I was thinking about an author and expert who should have been easy to find. She is smart, credible, experienced, and deeply helpful. She has a good website, clear messaging, strong content, and a real body of work. The kind of person
Why Earned Media Matters More in the AI Era Read More »
Years ago, I was interviewing a celebrity relationship expert who had been married six times. You can probably guess the question sitting in the room before anyone even said it out loud. Why should anyone take relationship advice from someone who has been married six
The Question You’re Hoping They Don’t Ask Read More »
I was listening to a podcast recently and, of all things, the guest was a media trainer. You would think this would go beautifully, but life is filled with surprises. The host asked a question, the guest answered it, and then everything came to a
The Guest Who Made the Host Work Too Hard Read More »