Social Media – Joanne McCall Book Publicist https://joannemccall.com Wed, 03 May 2023 23:10:38 +0000 en-US hourly 1 https://joannemccall.com/wp-content/uploads/2019/12/JoanneHeadshotWeb-150x150.jpg Social Media – Joanne McCall Book Publicist https://joannemccall.com 32 32 Social Media Etiquette Can Change – and Fast! https://joannemccall.com/social-media-etiquette-can-change-and-fast/ Mon, 08 May 2023 16:00:36 +0000 https://joannemccall.com/?p=8201 People know the importance of social media. There are still some hold outs, but by and large people are on social platforms and interacting with others. Social platforms, like all social communities, have their own social norms and etiquette. And like everything else in life, things keep changing, so let’s begin by reviewing some of the norms. No big surprises on that list.

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]]> How To Promote Your Books Using TikTok https://joannemccall.com/how-to-promote-your-books-using-tiktok/ Mon, 10 Apr 2023 16:00:54 +0000 https://joannemccall.com/?p=8168 First of all, Happy Easter! Happy Passover! Happy Spring! Happy Sunday! However you celebrate, I hope you’re having a lovely weekend. This week I have been thinking about more ways to promote our books, including TikTok. Now, whether the thought of using TikTok is a no brainer and you love the idea, or the thought makes you want to run away screaming, “No, not another social platform…

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]]> How To Do An Instagram Live https://joannemccall.com/how-to-do-an-instagram-live/ Mon, 03 Apr 2023 16:00:59 +0000 https://joannemccall.com/?p=8162 Happy Spring!! Spring is all about new beginnings. We have new baby animals and birds, the flowers and plants in the garden start their journey to the light and the sun, and it’s a good time for us to try new things as well. How about going “live”? Instagram Live is one of the most popular social media platforms, but how do you go live on it? If you’re new to live streaming or just want to…

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]]> Authors: Tips for Using LinkedIn Live https://joannemccall.com/authors-tips-for-using-linkedin-live/ Mon, 20 Mar 2023 16:00:50 +0000 https://joannemccall.com/?p=8151 We often talk about the various ways you can broadcast to and engage with your own networks via your social channels. We’ve covered Facebook and today we’re taking a look at LinkedIn. As with other channels, going live on LinkedIn is an innovative way for authors to engage with their audiences by providing real-time opportunities to build meaningful relationships. Unlike traditional mediums such…

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]]> How Authors and Experts Can Use Facebook Live to Engage Their Audiences https://joannemccall.com/how-authors-and-experts-can-use-facebook-live-to-engage-their-audiences/ Mon, 16 Jan 2023 17:00:41 +0000 https://joannemccall.com/?p=7604 As an author of fiction or nonfiction, you have the power to capture your readers’ attention with powerful storytelling. You tell stories that move, entertain, educate, and inspire. But what if you could go beyond telling stories in words and actually share your story directly with your audience? That’s exactly what you can do when you use Facebook Live as an author. Read on to learn how you can…

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]]> How to Get More Followers on Social Media https://joannemccall.com/how-to-get-more-followers-on-social-media/ Mon, 24 Oct 2022 16:00:50 +0000 https://joannemccall.com/?p=7513 One of the most frequent questions I am asked is how to get more followers on social media. Part of this is because while many authors know they need a social media presence, they don’t necessarily want to take the time to create it, grow it, and sustain it. I understand. However, we are at a time in the evolution of books, reading, and media where it is essential to incorporate social media in…

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]]> Twitter Tips for Authors https://joannemccall.com/twitter-tips-for-authors/ Mon, 17 Oct 2022 16:00:40 +0000 https://joannemccall.com/?p=7494 Over the past several weeks we have been exploring and sharing tips for how to use various social platforms to increase engagement with your friends and followers, and ultimately to sell more books. This week we are focusing on Twitter. Twitter can be a great way for authors to not only connect with their readers to build their platform, but to also connect with media that might do a story with…

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]]> How to Use LinkedIn to Grow Your Author Platform https://joannemccall.com/how-to-use-linkedin-to-grow-your-author-platform/ Mon, 10 Oct 2022 16:00:58 +0000 https://joannemccall.com/?p=7485 As an author, your platform is everything. It is the sum total of your visibility and influence online, including all your earned media opportunities, and it is what will ultimately help you sell more books. So, how can you use LinkedIn to grow your author platform? Here are a few tips: The first step is to create a professional profile that accurately reflects your experience as an author.

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]]> Social Media Tips for Authors https://joannemccall.com/social-media-tips-for-authors/ Mon, 19 Sep 2022 16:00:52 +0000 https://joannemccall.com/?p=7465 While some have truly embraced social media, many authors view it as a necessary evil. I know this because many tell me about their feelings and experiences with various platforms. They know they need to do it in order to reach new readers and sell books, but there is either a whole lot of resistance, or they simply do not enjoy the process. Let’s see if we can’t help change that.

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]]> Authors Interested in TikTok https://joannemccall.com/authors-interested-in-tiktok/ Mon, 29 Aug 2022 16:00:02 +0000 https://joannemccall.com/?p=7439 If you’ve been reading about social media this year, then no doubt you’ve heard a lot about the rise of TikTok. The platform isn’t new. It was launched six years ago in China by a company called Bytedance, a name that says it all. TikTok is focused on short video snippets, usually funny, and has stirred up so much reaction that both Facebook and Instagram are pushing their own reels as a way to…

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