One of the most frequent questions I am asked is how to get more followers on social media. Part of this is because while many authors know they need a social media presence, they don’t necessarily want to take the time to create it, grow it, and sustain it. I understand.
However, we are at a time in the evolution of books, reading, and media where it is essential to incorporate social media in a big way. But, before you can get more followers and friends, it is important to understand why people follow you in the first place.
There are three main reasons why someone would choose to follow you on social media:
- They’re interested in your content.
- They’re interested in you as a person.
- They’re interested in what you have to say.
Keep this in mind as we go through some tips on how to get more followers.
1. Create shareable content.
If you want people to follow you, then you need to give them a reason to. The best way to do this is by creating content that is interesting and shareable. This could be anything from blog posts and articles to infographics and videos. The key is to create something that will make people want to come back for more. Yes, it does seem a little like the chicken and the egg concept: Which comes first? The followers or the content? What difference does the content make if you have no followers? The point is that you have to start somewhere, and the only place to start is right where you are in this moment.
2. Be active and engaging.
Nobody wants to follow a social media account that is inactive or unengaging. If you want people to follow you, then you need to be active and engage with your audience…consistently. This means regularly posting, as well as liking and commenting on other people’s posts, sharing other people’s content, and generally being involved in the online community. Yes, it takes some time.
3. Offer something of value.
People are more likely to follow you if they feel like they will get something out of it. This could be anything from entertainment and information to discounts and freebies. Whatever it is, make sure it is something that will appeal to your target audience.
4. Use relevant hashtags.
Hashtags are a great way to reach new people who might be interested in following you. When using hashtags, make sure they are relevant to your content and your target audience. Don’t just use popular hashtags for the sake of it; use them strategically so that they actually help you reach your goals.
5. Collaborate with other authors, writers, influencers.
Collaborating with others is a great way to reach a new audience and get more followers. When collaborating, make sure it is with someone who covers a topic that is relevant to yours and that has a similar target audience. This will help ensure that the collaboration is beneficial for both parties involved.
6. Run giveaways and contests.
People love free stuff, which is why giveaways and contests are such a great way to get more followers on social media. When running a giveaway or contest, make sure the prize is something that will appeal to your target audience and that the rules are clear and easy to follow.
7. Use call-to-actions.
A call-to-action (CTA) is a statement or question that encourages people to take a specific action, such as following your account or sharing your content. A CTA can be as simple as “follow us for more great content like this” or “tag a friend who needs this information.” Whatever it is, make sure it is clear, concise, and effective.
These are just some of the many ways you can get more followers on social media. You don’t need to implement all of them at once; start with one or two and see how they work for you. The most important thing is to be patient because building a following takes time. It’s like deciding to get fit. You might hope that one walk or run around the block will do it, but you know it takes regular and consistent effort on your part. If you stick with it, eventually you will see results.
To your success!
P.S. And speaking of followers . . .
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