I work with authors and business leaders who want to get out there, be more visible, sell more books and offerings, and create greater credibility. After all, it’s one thing to use your own channels to let people know how good you are at what you do, and it is entirely different to have a third-party say how great you are. When this is a trusted media brand, it can work miracles for you.
Last week I told you about my latest book being published called Media Darling: Shine Through Every Interview. I say latest, because I did publish two books in the late 90s which are now out of print. I am toying with creating updated editions, but that’s another subject entirely.
I mention this because since I am going through the same process as you are, or you might be in the future, why not share about my own experiences here? So, that’s what I’m doing.
Dan Janal has a podcast called Write Your Book In a Flash. In it, he speaks to writers and authors on all kinds of relevant subjects, and since authors want to promote their books, he wanted to talk to me about how they can book more podcasts for themselves.
Here is a link to that podcast.
It was such fun to do, and Dan is a wonderful interviewer. He asked some great questions. The link above is part 1 of a 2-part podcast. Overall, here are some of the topics we cover:
- How to determine which shows are the best for you
- Why getting on the best shows early in your promotion might be a bad idea
- Whether you should pay to be on popular podcasts
- How to stand out from other authors trying to get on shows
- When to launch your podcast campaign
- And much, much more!
One of my favorite questions was when he asked about strategies, and I had the opportunity to explain about the 4 buckets of media: YOU Media, Earned Media, Borrowed or Rented Media (social), and advertising. When you understand the foundation of what media is today, it makes it infinitely easier to figure out what makes sense for you to do. I can not underscore this enough.
The beauty of doing media is not only for the benefits we all know about, but also to determine how you can do better. Rather than being upset because perhaps you didn’t give the best answer or something wasn’t quite right, determine how you can make it better the next time.
An example of that in my own interview is the fact that one of the lights moved its position just prior to our going live, meaning I didn’t have a chance to correct it. The unfortunate result is that there is some glare coming off my glasses. Would other people notice that? Maybe. Would they care? Maybe not. After all, if the information is valuable, they are getting something from it. But, it bugs me. Suffice it to say I am finding a way to fix that light so that doesn’t happen again.
Do I criticize myself for it? No. It’s simply something to pay attention to and fix. Next time will be better. (Although not part 2 of this podcast, which you may see next week, because it was all done during one sitting.) The podcast after that will have better lighting!
We’re doing great. And we can all do better. Until next week…
To your success!
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