Book Marketing and Publicity for the Month of February

Valentine's Day greeting

January 2020 is already behind us and we are now into February. It’s cliche to say how fast time flies, but it’s so true! As I write this it is Super Bowl Weekend. Soon it will be Valentine’s Day, then President’s Day, and then it will be time to do some pruning in the garden. Right around my birthday every year, February 22nd. (Nice plug for my day, right?? George Washington and I share the same day.)

As I’m fond of doing, let’s take a look at some of the events and special days that you might be able to tie your book into during the month of February. We always want to look for ways to make your book timely, and the calendar is an excellent way to do that.

The month of February is…

  • American Heart Month
  • Black History Month
  • Canned Food Month
  • Creative Romance Month
  • National Bird Feeding Month
  • National Cherry Month (probably in honor of George Washington’s birthday)
  • Spunky Old Broads Month (At what age does one hit that? I think it depends on who you ask. If you ask an 8-year-old, probably anyone over 16.)

Special days in February, include:

  • February 4: National Thank a Mailman Day
  • February 5: National Shower with a Friend Day (Here are some examples.)
  • February 7: National Periodic Table Day
  • February 9: National Pizza Day
  • February 11: National Don’t Cry Over Spilled Milk Day (Here’s a pep talk for all of us!)
  • February 14: National Organ Donor Day.

There are many other special days during the month of February that you could tie your book into and generate renewed interest by making it newsworthy. In addition to what I’ve listed above, here are a couple of resources you can use: Wikipedia and Days to Remember. Tying your book into a special celebration can give you that extra hook you need to get the media interested.

These special dates can help you with your own content generation too. They can be a topic for your blog, podcast, newsletter, or whatever forms of communication you use to speak with your audience. What are the main topics of your book, and what day, week or month focuses on them? There’s a great beginning for you.
To your success!


P.S. I’m still excited about the recent website reboot. Here is a link to the Work With Me page, which has a fun video at the top that speaks to the on-camera interviews we set up for authors to promote their books.

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