Savvy Blog

spring cleaning water faucet

Spring Clean Your Media and Digital Assets

There are rituals around every season and springtime is no exception. Some of the ways people celebrate include: Taking a walk and looking for signs of spring such as blooming daffodils and tulips Ice out!

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Publicity Coverage: What's Next

Publicity Coverage: What’s Next?

What many authors fail to realize is that pitching, landing, and doing earned media interviews is just the first part of the equation. Then you want to leverage those fabulous interviews and features to get

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Colorful Easter Eggs

Spring and New Beginnings with Your Book

Spring has sprung — in the northern hemisphere anyway. Greetings to our readers in the south who are heading into fall and winter now. The past week Passover Seders were celebrated, and Easter is now

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#Mediaterms

Every industry has its own jargon and media is no different. If you’re planning to do media interviews, these terms will come up, so I thought this might be a good time to prepare you

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Surprised Interviewee

Making Unconscious Habits Conscious

Just prior to Covid, I was media training an author for some on-camera appearances coming up, and we were doing mock interviews. I had a list of questions based on the key messages from her

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Video camera viewfinder - recording show in TV studio

5 Mistakes to Avoid During Media Appearances

Apparently, I hit a nerve with last week’s Savvy Sunday News because there was a deluge of responses. Most people commented that while reading it, they actually felt their hearts beat faster and their blood pressures

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When Things Go Wrong Have a Plan B

Always Have a Plan B

“The best-laid plans of mice and men often go awry.” –Robert Burns On the surface, that quote from Robert Burns sounds negative, but when you look a little deeper, there is great truth. Embracing this

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coffee spilled over paperwork

More Common Mistakes Authors Make #3

Today we’re covering part #3 of the Common Mistakes Authors Make, which I presented at the APSS Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who

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