Happy Holidays!
Whatever and however you celebrate this time of year, I want to take just a moment to wish you much love, light, and joy throughout the season. It’s been a challenging year, and if you’re
Joanne McCall
December 21, 2020
Savvy Blog
Inspiration
Everyone needs to have an “Inspiration File” for those days when you need a little extra something to get the creative juices flowing. Whether it’s writing a book, creating social media posts, developing a business,
Joanne McCall
December 14, 2020
More Bad Publicity Pitches
It looks like I hit a nerve with a recent post focused on journalists “outting” people with bad pitches. If you missed it, you can read it here. Before we continue, I want to underscore the
Joanne McCall
December 7, 2020
The Month of December for Book Publicity
December 2020 is just about upon us. I received a catalog in the mail the other day and it features lots of warm snuggly pajamas and robes with messages of relaxing and getting cozy at
Joanne McCall
November 30, 2020
Bad Publicity Pitches and What To Do
I’m not much of a ranter but every now and then I have a huge desire to just let ‘er rip. I am experiencing that feeling right now, as a matter of fact. However, this
Joanne McCall
November 23, 2020
Biggest Mistakes Authors Make
I have had the great pleasure of speaking and presenting during many different events and conferences over the years, and currently am doing so in various online groups and other virtual gatherings. One of which
Joanne McCall
November 16, 2020
Why Smaller Is Sometimes Better
Not long ago I had someone who desires to be an influencer come to me for some help regarding his online visibility. As is the case with many of the authors I work with, he
Joanne McCall
November 9, 2020
The Month of November for Book Publicity
Happy Halloween (which was actually last night)! Happy All Saints Day! Happy Day of the Dead! And tomorrow it’s Happy All Souls Day! In many traditions, this time of year is considered the time when
Joanne McCall
November 2, 2020
Publicity Checklist, Part 3
Years ago, I met and developed a good relationship with a producer at one of the top three networks based in New York. Since then, he’s booked many of my clients when they are in
Joanne McCall
October 26, 2020