Savvy Blog

Avoid These Crutch Words

Avoid These Crutch Words

When I was in radio broadcasting, once a week I had to suffer through something called an “air check session.” This was an hour of sitting down with the program director and going through one

Read More »
Autumn Publicity Fundamentals

More Book Publicity Fundamentals

The day I’m posting this is officially Labor Day, which marks the unofficial last day of summer, and while I know many started drinking their Pumpkin Spice Lattes last week, some of us still cherish

Read More »

Staying Current with Book Publicity

In our vastly changing world, the ability to learn and learn quickly is at a premium. Hanging onto outdated techniques or old ideas can be the kiss of death for maintaining relevance, no matter what

Read More »

Are You Controlling?

Here’s one of the things you can control in your book campaign. One of the most challenging elements for an author regarding book publicity is understanding what you can and can’t control, and then acting

Read More »

A Day in the Life of a Book Publicist

If you’ve been reading this blog for a while, then you are probably familiar with my mantra that you don’t have to be a rocket scientist or a brain surgeon to be your own publicist.

Read More »
Scroll to Top