Savvy Blog

Work Your Way Up to the Top Tier: Part 2

Last week we discussed how to work your way into those elusive, yet extremely desirable top-tier media outlets. You can read about it here. This week, we’re going to delve a little deeper into this

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Positioning and Uniqueness are Key

Everywhere you look these days there is something written or spoken about morning routines and how they set the tone for the entire day. I agree, and you probably do too, that how we begin

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Tie Your Book into a Holiday

Authors are always looking for ways to keep their books relevant after publication. I recently discussed how you should look for news hooks, culture hooks and calendar hooks for your pitches (see that blog post

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It’s close to accurate… I think.

When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion,

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Radio Studio

Radio Tours for Book Publicity and Marketing

When it comes to publicity and marketing for your book, there are a lot of strategies that can work for building visibility and sales. While you are planning your marketing strategy, don’t overlook radio. Podcasts

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Don’t Let Fear Keep You From Taking Action

What do successful authors have in common regarding book publicity and marketing? One word: Action. It’s true for all well-known business people, authors, speakers, consultants, and others who are successful and have influence within their

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