Sometimes we all simply need to have a little perspective. When I do media training with authors and business leaders, I share a technique for responding to an initial interview question with either “zoom out”
I have to admit, getting significant media attention for my clients is my own personal “crack.” Partly because it’s challenging to land, partly because I love hearing my clients’ excited voices when faced with the
Can’t get it out of my head: I wasn’t planning to write this post, but it kept writing itself in my head. In fact, I was trying to ignore it by searching through my list
Remember when mom used to say, “You never get another chance to make a good first impression.”? Mom was right, and this includes media interviews, too. How to deliver a great interview in any media
When it comes to doing interviews with journalists, understanding their point of view and what they need for a good story is important and helpful. When you assist them with what they’re trying to accomplish,
Are you blogging, and if not, should you be? This is a great question for an author. Some say blogging is over. I don’t think so. As is true with anything, trends come and go
No matter where you are on the writer/author journey, whether you’re writing your first book, or you’ve already published 15 books, it’s never too late to think about, consider, and review “your brand”. What are
I hear it all the time. “I feel overwhelmed. I don’t know how to control the flood of all the information that keeps pouring over me day after day after day. How do you manage
In some ways it seems like the last year dragged by endlessly, didn’t it? Lock downs, Zoom meetings, vaccinations, election coverage, riots, etc. It was one thing after another. Yet, at the same time, I