Take Back Control of Your Days
I hear it all the time. “I feel overwhelmed. I don’t know how to control the flood of all the information that keeps pouring over me day after day after day. How do you manage
Joanne McCall
May 3, 2021
Savvy Blog
The Month for May for Book Publicity & Marketing
In some ways it seems like the last year dragged by endlessly, didn’t it? Lock downs, Zoom meetings, vaccinations, election coverage, riots, etc. It was one thing after another. Yet, at the same time, I
Joanne McCall
April 26, 2021
Spring Clean Your Media and Digital Assets
There are rituals around every season and springtime is no exception. Some of the ways people celebrate include: Taking a walk and looking for signs of spring such as blooming daffodils and tulips Ice out!
Joanne McCall
April 19, 2021
Publicity Coverage: What’s Next?
What many authors fail to realize is that pitching, landing, and doing earned media interviews is just the first part of the equation. Then you want to leverage those fabulous interviews and features to get
Joanne McCall
April 12, 2021
Spring and New Beginnings with Your Book
Spring has sprung — in the northern hemisphere anyway. Greetings to our readers in the south who are heading into fall and winter now. The past week Passover Seders were celebrated, and Easter is now
Joanne McCall
April 5, 2021
Are You Detail Oriented Or A Big Picture Thinker?
Are you detail oriented or a big-picture thinker? You most likely know the answer to this question. I’ve heard many people proudly state they like to look at the big picture, while others know they
Joanne McCall
March 29, 2021
#Mediaterms
Every industry has its own jargon and media is no different. If you’re planning to do media interviews, these terms will come up, so I thought this might be a good time to prepare you
Joanne McCall
March 22, 2021
Making Unconscious Habits Conscious
Just prior to Covid, I was media training an author for some on-camera appearances coming up, and we were doing mock interviews. I had a list of questions based on the key messages from her
Joanne McCall
March 15, 2021
5 Mistakes to Avoid During Media Appearances
Apparently, I hit a nerve with last week’s Savvy Sunday News because there was a deluge of responses. Most people commented that while reading it, they actually felt their hearts beat faster and their blood pressures
Joanne McCall
March 8, 2021