Savvy Blog

Build Your Author Brand

How to Develop Your Brand

No matter where you are on the writer/author journey, whether you’re writing your first book, or you’ve already published 15 books, it’s never too late to think about, consider, and review “your brand”. What are

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please-do-not-disturb sign

Take Back Control of Your Days

I hear it all the time. “I feel overwhelmed. I don’t know how to control the flood of all the information that keeps pouring over me day after day after day. How do you manage

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spring cleaning water faucet

Spring Clean Your Media and Digital Assets

There are rituals around every season and springtime is no exception. Some of the ways people celebrate include: Taking a walk and looking for signs of spring such as blooming daffodils and tulips Ice out!

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Publicity Coverage: What's Next

Publicity Coverage: What’s Next?

What many authors fail to realize is that pitching, landing, and doing earned media interviews is just the first part of the equation. Then you want to leverage those fabulous interviews and features to get

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Colorful Easter Eggs

Spring and New Beginnings with Your Book

Spring has sprung — in the northern hemisphere anyway. Greetings to our readers in the south who are heading into fall and winter now. The past week Passover Seders were celebrated, and Easter is now

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#Mediaterms

Every industry has its own jargon and media is no different. If you’re planning to do media interviews, these terms will come up, so I thought this might be a good time to prepare you

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Surprised Interviewee

Making Unconscious Habits Conscious

Just prior to Covid, I was media training an author for some on-camera appearances coming up, and we were doing mock interviews. I had a list of questions based on the key messages from her

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