Your Publicity Checklist
Have you ever found yourself looking for a particular document that you know you have, but you just can’t seem to find it anywhere? I know I have. I think that’s the reason I developed
Joanne McCall
October 12, 2020
Savvy Blog
Bad Interviews – Don’t Let This Happen To You
I watched one of the most painful interviews I’ve ever seen the other day. Painful because it was so clear the guest wasn’t ready to discuss the topic and clearly hadn’t been trained on how
Joanne McCall
October 5, 2020
Market Worksheet: Who Needs You and Your Book?
When I ask authors who exactly their books are for, sometimes the response I get is very clear and specific and I know the plan for publicizing and marketing the book is well thought out.
Joanne McCall
September 28, 2020
The “So What?” of Book Publicity
A couple of my book publicist friends and I love to share valuable information with one another, everything from exchanging media contacts to tips and tricks on how best to promote our authors. One of
Joanne McCall
September 21, 2020
How to Brag About Yourself Without Being a Blowhard
This past week I had the opportunity to talk to an amazingly talented woman who has a hugely successful business selling a particular type of high-end product. I don’t want to go into too much
Joanne McCall
September 14, 2020
The Power of Questions
For years we’ve been hearing about the power of affirmations to affect our thinking and our behavior. In fact, one of the definitions of affirmations is this: Affirmations are sentences aimed to affect the conscious and the
Joanne McCall
September 7, 2020
The Month of September: Tips for Pitching Your Book
2020 has been an “interesting” year. Someone posted on social media recently that they wished they could leapfrog over several months to Christmas and forget about the pandemic and the looming election for a while.
Joanne McCall
August 31, 2020
A One-Sheet for Book Publicity & Marketing
Every industry has its share of jargon and the book industry is no different. Many authors know about one-sheets, but not all. And just like everything else, one-sheets have evolved over time, so we’re going
Joanne McCall
August 24, 2020
Interview Questions and Talking Points
When it comes to promoting your book, you need to create pieces dedicated to your marketing and publicity efforts. Recently we’ve discussed creating the book’s press release, your bio, and the interview topics sheet. Today
Joanne McCall
August 17, 2020