Anyone can start a new podcast or publish a blog today. You’ve heard me say it before, and I’ll say it again. We are all the media now. In addition to our own “media empires,”
Breaking down complex information and ideas into bite-sized pieces that can be easily digested by most people is not easy. If you’re the author of a book on a topic such as science, mathematics, academic
We are a nation struggling with two major crises. One, a months-old pandemic that requires physical distancing and has made us feel socially distant, as well. And two, a centuries-old epidemic of racist violence against
Dear Savvy Pro: The story is changing daily. I know it’s hard to watch the news day after day after day about Coronavirus and COVID-19, not to mention recent breaking news stories in Minneapolis and
A lot of people think the time to promote their books begins on their publication date (which is different from when the book arrives from the printer — I may have to do a whole
As the world continues to navigate a pandemic, some are easing their way back to their workplaces, while others are still working from home. Many continue to actively conduct Zoom, Skype, and other virtual meetings
I do a lot of media training for authors that consists of several different elements, all aimed with the intention of influencing the audience to want to listen to you and ultimately to buy your
During this time of coronavirus, in-studio television or online interviews have become a thing of the past. When was the last time you saw a spokesperson interviewed inside a studio? We are now seeing experts
There have been many disruptions and transitions over the last 15-20 years with regard to media. The Internet, digital media, and social media have had a huge impact, and the very definition of media has