Creating a publicity and marketing campaign can seem completely overwhelming if you don’t have some kind of process in place to keep you moving in the right direction. I thought I would take a moment
Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the list below! (Note: As a consumer, I don’t like to get into the holidays until the day after
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side
The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and
I’m inspired to write this blog post today following a podcast interview I just listened to. Podcasting has come a long way in recent years and many of them are excellent now. It hasn’t always
In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut
Have you ever been trapped listening to someone who was simply unable to get to the point? It was supposed to be a conversation, maybe at a dinner party or business event, but there was
We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages: Before landing the interview
As you’re watching the news, reading articles or seeing guests on the talk show circuit, it was most likely pitched by someone like me or you — unless, of course, the story is hard news.
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.