How Authors Can Pitch Media Like a Pro
Helping authors to get visible and famous is what I love to do. In fact, one of the top objectives when we work together is to get to the point where media is calling you!
Joanne McCall
October 2, 2017
Savvy Blog
Book Marketing and Publicity: Here’s What Happened…Here’s What Should Have Happened
As you may or may not know, I am a publicist who works with authors, speakers, and business owners. I recently took on a little side project that I’m really excited about. I’m the booker
Joanne McCall
September 25, 2017
Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness
It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds,
Joanne McCall
September 18, 2017
7 Rules to Follow BEFORE You’re in Front of the Camera
Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re
Joanne McCall
September 11, 2017
Why Podcasting May Be the Next Best Publicity and Marketing Tool for Authors
If you want to be successful with your book or you want your clients to be successful with their books, then curiosity for discovering new avenues for promotion and publicity is critical. While some become
Joanne McCall
September 3, 2017
Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm.
Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s
Joanne McCall
August 28, 2017
When it Comes to Book Publicity and Marketing, What is your Secret Sauce?
I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of
Joanne McCall
August 18, 2017
What do Brian Tracy, Ken Blanchard, Dave Ramsey and Geneen Roth have in common?
Action. They take action and they do it quickly — even when they’re not sure how they’re going to accomplish whatever the goal or objective is. I know this because I have worked with each
Joanne McCall
August 13, 2017
Media Coverage: It’s Not About You
Recently I’ve been interviewing many media insiders about their work, and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Here’s an important Media tip to
Joanne McCall
August 7, 2017