I have been thinking a lot about books and media and how to break though the deafening noise that surrounds us on a daily basis. In radio we had a saying: “Less is more,” and
Last week I shared with you several key points on how to get media coverage, calling it, “How to get noticed when no one knows who the hell you are.” It’s also the title of
Last week I shared a post on how authors can pitch media like a pro. If you haven’t read it yet, you might want to check it out. The critical message today is this: There are
Helping authors to get visible and famous is what I love to do. In fact, one of the top objectives when we work together is to get to the point where media is calling you!
As you may or may not know, I am a publicist who works with authors, speakers, and business owners. I recently took on a little side project that I’m really excited about. I’m the booker
It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds,
Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re
If you want to be successful with your book or you want your clients to be successful with their books, then curiosity for discovering new avenues for promotion and publicity is critical. While some become
Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s