Promoting your Book or Business Using Social Media Hint: It’s not sales

  I have lost count as to how many people have stated that social media is a great way to sell books (or any product, for that matter), and then wonder what is wrong with their campaign when there is little to know conversion. It’s simple really. Social media is a great amplifier, but it…

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Should I Find a Publisher, or Should I Self Publish?

So many people have this question now, and for good reason. Never in the history of humankind has publishing been so easy, but the question is, what is right for you?  Self publishing is for you if you: write a great book have an engaged platform can afford to hire fantastic designers and editors and…

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Mistakes People Make Regarding Publicity and PR and How to Avoid Them

It’s hard to believe that the words “back to school” are already being bandied about. Summer clothes are on sale now that the Fourth of July has passed, and many of the long-lead media are planning their story ideas for well into fall. An important point to remember is that when it comes to media,…

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