Celebrating the Holidays
In celebration of the holidays, a simple wish from me to you, your family and friends.
Joanne McCall
December 24, 2016
Savvy Blog
The Power of Questions While Marketing and Publicizing Your Book
I’ve noticed that my December blogging has a theme: my posts are all about the importance of taking time for reflection and for doing year-end reviews for one’s business and book. You would think that
Joanne McCall
December 18, 2016
December. A Time of Reflection and Action
The month of December is a busy time for most people and their families. It’s also the darkest time of the year during which we have far more hours of darkness that light on any
Joanne McCall
December 10, 2016
December: Can You only Market and Publicize Your Book with a Tie-in into the Holidays?
Most think when it comes to promoting your book during the month of December that it’s all about the holidays. While it’s true that the holidays are the focus of December, there is more going
Joanne McCall
December 3, 2016
How to Create a Book Publicity and Marketing Campaign Without Going Crazy
Creating a publicity and marketing campaign can seem completely overwhelming if you don’t have some kind of process in place to keep you moving in the right direction. I thought I would take a moment
Joanne McCall
November 25, 2016
How to Sell Tons of Books Over the Holidays
Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the list below! (Note: As a consumer, I don’t like to get into the holidays until the day after
Joanne McCall
November 18, 2016
Publicity for your Book, Business, and its Message when there is Breaking News
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side
Joanne McCall
November 11, 2016
Email or phone? Tips for Getting More Media Coverage and Publicity
The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and
Joanne McCall
November 4, 2016
Podcasts and Radio Interviews
I’m inspired to write this blog post today following a podcast interview I just listened to. Podcasting has come a long way in recent years and many of them are excellent now. It hasn’t always
Joanne McCall
October 29, 2016