I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if
Publishing houses scaled way back on traditional book tours for numerous reasons, not the least of which is because bookstores themselves are disappearing, and also because travel can be expensive and time-consuming. Unless you are
Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone
In my most recent blog post, I stressed the importance of knowing when to take a break from book promotion and then doing so. I also answered several FAQs regarding how to deal with overwhelm,
I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions
Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows…
Now that social media is a huge part of how we communicate these days, and because building your platform is a key element for visibility, the word “authentic” is being bandied about, but what exactly
As I write this blog post, protests are being planned in cities throughout the United States. I don’t get into politics on my blog because there countless places dedicated to that (and, quite frankly, I’m
Have you ever given a presentation and received tons of praise and accolades, only to find yourself ruminating on the one person who was critical of you? We’ve all been there. Focusing on what’s wrong