How to Get into A Publicity and Marketing State of Mind
Something I hear quite often is, “Oh no. I have to start publicizing and marketing my book? All I want to do is write or all I want to do is work in my business.
Joanne McCall
May 19, 2017
Savvy Blog
Publicity, Marketing and Confidence
Sound Bite: Believing in yourself is not very expensive. It’s free! I got a note out of the blue a couple of months ago inviting me to be a guest on a web series called
Joanne McCall
May 14, 2017
How to Sound Like a Savvy Pro Podcaster
Podcasts are a fabulous way to get the word out about your book and business. Most shows focus on particular subject matter, so the listening audience is made up of people very interested in that
Joanne McCall
May 7, 2017
Willingness, Determination, Persistence – Keys to your Publicity and Marketing Success
One thing I love about Jack Canfield and Mark Victor Hansen is their attitude. You may remember them as the two who launched the Chicken Soup for the Soul series of books, which was hugely
Joanne McCall
April 30, 2017
Publicity and Marketing Ideas for Upcoming Podcast Resurrection
Last week I announced that I’m going to resurrect my podcast show and I asked for show ideas since my purpose for this is to provide tips and suggestions that would be helpful for you.
Joanne McCall
April 8, 2017
What Publicity and Marketing Questions Do You Have?
Back in the old days, around 2009 – 2010, I had a weekly podcast show that I did for a couple of years. I interviewed authors and other experts within the book industry and really enjoyed
Joanne McCall
April 2, 2017
Secrets to Landing National TV
It’s a fascinating time in the publicity business these days. I have thought leaders coming to me on a regular basis wanting the more traditional media. Yes, they’ve been using social media, yes, their networks
Joanne McCall
March 24, 2017
Word Definitions: Advertising, Marketing, Publicity, Public Relations, Promotions, Selling, and all things Digital
As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry
Joanne McCall
March 17, 2017
Words are Important in Publishing, Marketing, and Publicity
I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if
Joanne McCall
March 12, 2017